
201 - 500 employees
📱 Media
📣 Marketing
🤝 B2B
Media • Marketing • B2B
USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.
🔥 0 minutes ago
🇺🇸 United States – Remote
💵 $58k - $90k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
📰 Journalist
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201 - 500 employees
📱 Media
📣 Marketing
🤝 B2B
Media • Marketing • B2B
USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.
• Report and write useful, engaging stories for boat shoppers, recreationists and enthusiasts • Develop buying guidance, product comparisons, explainers and other service journalism • Cover boating news, trends, innovations, destinations, events and culture • Generate original video concepts for the Boats hub • Report, shoot and produce platform-appropriate video, including on-camera segments, demonstrations, interviews and field reporting • Translate reporting into visual stories for YouTube, social platforms and other video destinations • Pitch ideas based on news, seasonal interest, consumer demand, search behavior and audience data • Balance quick-turn coverage with enterprise reporting, distinctive features and recurring franchises • Create content optimized for search, social media, newsletters, video and other audience channels • Build relationships with boat manufacturers, dealers, industry experts, recreational organizations, boat owners and other sources • Collaborate with journalists across the USA TODAY Network to identify local expertise and expand coverage • Help establish the Boats hub’s editorial voice, coverage priorities and publishing rhythm • Monitor performance metrics and refine topics, formats, packaging and distribution • Success measured by audience growth, hub voice development, video performance, search/social/direct growth, repeat visitation, coverage quality, recurring franchises, collaboration and use of performance insights
• A genuine passion for boats, boating and life on the water • Strong reporting, writing and news judgment • Ability to make boating approachable to newcomers without losing credibility with experienced enthusiasts • Confidence developing stories around consumer questions and real-world audience needs • Strong video instincts and comfort working both behind and in front of the camera • Ability to identify which ideas are best told through articles, videos, social content or a combination of formats • Familiarity with SEO, social media best practices and audience analytics • Clear, concise writing that avoids unnecessary jargon • Energetic and creative approach to building a new editorial product • Ability to work independently while collaborating effectively across a distributed newsroom • Sound judgment when reporting in marinas, on boats and around the water • Proven experience in journalism, digital media, video production or a related content field • Excellent reporting, writing, communication and organizational skills • Demonstrated experience creating original video content • Experience shooting and producing video in field environments • Comfort appearing on camera and conducting on-camera interviews • Ability to manage multiple stories and formats in a fast-paced environment • Understanding of audience strategy and digital publishing • Employment contingent on passing a post-offer, pre-employment background check • Preferred: experience covering boats, outdoor recreation, travel, consumer products or a related subject • Preferred: demonstrated knowledge of boats and boating culture • Preferred: experience with video editing and YouTube programming • Preferred: experience producing product reviews, demonstrations or comparison content • Preferred: familiarity with consumer buying journeys, affiliate-supported content or commerce journalism • Preferred: knowledge of newsletter strategy and performance metrics • Preferred: experience using audience data to identify and develop coverage opportunities • Application must include a resume, cover letter, links to three to six examples of reporting, video or other digital work, and a brief description of one story or video franchise, assembled into a single PDF
• Full-time, benefits-eligible position
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