Principal Solution Marketing Manager, AI

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🤖 Artificial Intelligence

👻 Ghost score 10%

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Logo of UserTesting

UserTesting

501 - 1000 employees

Founded 2007

💼 Consulting

📣 Marketing

☁️ SaaS

💰 Grant on 2020-11

Consulting • Marketing • SaaS

UserTesting is a platform that provides businesses with human insights on their digital products and experiences. By facilitating video-based feedback from real people, it helps companies understand exactly how customers interact with their websites, apps, and prototypes. UserTesting allows organizations to target diverse audiences, gather in-depth consumer insights, and measure performance to create better user experiences. The platform serves teams of all sizes, from startups to enterprises, across various industries including eCommerce, financial services, gaming, healthcare, and more. With AI-powered tools, UserTesting accelerates research processes, enabling fast and efficient feedback collection and analysis.

📋 Description

• Define UserTesting’s AI market narrative and positioning across its AI portfolio • Own audience-specific positioning, messaging, value propositions, and solution narratives • Develop expertise in AI buyers, markets, technical workflows, buying committees, priorities, challenges, and human-judgment use • Develop repeatable market propositions across human data, AI and agent evaluation, and ongoing research for AI systems • Connect specialist recruitment, preference and demonstration data, human reference sets, expert judgment, workflow evaluation, and managed research to customer needs • Lead go-to-market strategy for AI solutions with Product, Demand Generation, Content Marketing, Sales, and other teams • Develop campaigns and thought leadership, support strategic engagements, and identify emerging opportunities • Create Sales enablement including messaging frameworks, solution briefs, playbooks, presentations, discovery frameworks, persona guides, battlecards, objection handling, use-case narratives, and proof points • Establish feedback loops across customers, Sales, Product, and Marketing to influence solutions, use cases, and company strategy • Support thought leadership, analyst relations, industry events, partner strategies, and executive customer conversations

🎯 Requirements

• 7+ years of relevant experience in Product Marketing, Solution Marketing, Technical Marketing, Product Management, GTM Strategy, or a related discipline • Demonstrated success marketing highly technical enterprise solutions • Significant AI or technical-market expertise, with experience in AI, machine learning, developer infrastructure, data platforms, or related technologies • Strong understanding of how organizations build, adapt, evaluate, and deploy AI systems • Strong working knowledge of post-training, preference and demonstration data, reinforcement learning and human feedback, AI evaluations, automated graders/LLM-as-judge, human reference sets, agentic workflows, open-weight models, fine-tuning and domain adaptation, red teaming, and safety evaluation • Experience marketing to sophisticated AI and technical buyers, including AI/ML researchers and engineers, Post-Training, Evaluation, Safety and Preparedness, Human Data and Data Operations, AI Product, Platform and Infrastructure, Enterprise AI, CIO, or AI Transformation leaders • Proven positioning, messaging, and go-to-market skills • Ability to translate complex technical capabilities into differentiated customer and business value • Strong customer, market, and sales enablement capabilities • Experience conducting market and buyer research and creating commercial tools for complex technical buying committees • Exceptional communication, collaboration, and influence skills • Ability to operate as a senior individual contributor, communicate with executive audiences, lead cross-functional initiatives without formal authority, and turn market insight into action

🏖️ Benefits

• Inclusive and accessible candidate experiences • Interview process accommodations available • Equal opportunity employment

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