GTM Lead, Banks and FIs

🕒 August 21

🗽 New York – Remote

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⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 18%

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Logo of Utila

Utila

11 - 50 employees

₿ Crypto

💳 Fintech

Crypto • Fintech

Utila is a comprehensive platform designed to manage digital asset operations securely. It enables organizations to handle their trading, payments, treasury management, and tokenization across multiple blockchains with a focus on security and usability. Utila's solutions are built on a state-of-the-art MPC (Multi-Party Computation) wallet infrastructure, ensuring high levels of security and flexibility for businesses and institutions dealing with crypto transactions.

📋 Description

• Own and lead Utila's strategy for engaging financial institutions across North America, defining target segments, ICPs, and priority use cases. • Build and execute a partnership strategy with financial institutions, identifying opportunities for co-development, integration, and joint go-to-market. • Develop deep relationships with key decision-makers across treasury, innovation, digital assets, and compliance functions at target institutions. • Translate financial institution buying cycles, procurement processes, and risk/compliance requirements into actionable go-to-market plans, playbooks, and enablement for the Sales team. • Support the Sales team throughout financial institution deal cycles as the segment's strategic expert, informing account strategy, positioning, and navigation of institutional procurement and compliance processes, while Sales owns and closes the deals. • Partner with Product and Leadership to ensure Utila's roadmap and positioning align with what financial institutions need to adopt on-chain infrastructure. • Define and track success metrics for the financial institution segment, including market coverage, partnership progress, and pipeline health in close collaboration with Sales leadership.

🎯 Requirements

• 8–10+ years of experience in go-to-market strategy, sales, partnerships, or business development focused on financial institutions in the US, whether selling to them, partnering with them, or working within one. • Deep understanding of how financial institutions operate, including their organizational structure, decision-making processes, and procurement/compliance requirements. • Proven track record of shaping how companies win with FIs, with strong knowledge of their buying cycles, ICPs, and what drives adoption of new infrastructure. • Experience building and executing partnership strategies with banks or other regulated financial institutions. • Strong understanding of on-chain primitives such as stablecoins, tokenized deposits, and tokenized assets, and how FIs are approaching them. • Solid grasp of the underlying infrastructure - custody, wallets, settlement, security models that support institutional digital asset operations. • Ability to translate complex technology into clear business value for risk-conscious institutional buyers, and to arm sales teams to do the same. • High ownership, autonomy, and execution mindset, comfortable operating in a fast-growing startup environment. • Deep understanding of how regional, community, and tier 1 banks operate across all levels.

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