Senior Director of Marketing

Job not on LinkedIn

🕒 July 9

🏈 Alabama, Alaska, +35 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌺 Hawaii – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🦬 Montana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $120.8k - $160.1k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Vacasa

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

✈️ Travel

📣 Marketing

🏨 Hospitality

💰 $200M Post-IPO Equity on 2021-12

Travel • Marketing • Hospitality

Vacasa is a comprehensive vacation rental management company, offering a wide selection of vacation homes across North America and beyond. From ski getaways to beach escapes, Vacasa provides rental options suited to various traveler needs. The company manages everything from booking to property maintenance, ensuring a seamless experience for both homeowners and guests. Vacasa is known for providing professional cleaning, 24/7 guest support, and competitive pricing to enhance customer satisfaction and maximize revenue for property owners.

📋 Description

• Set national Casago brand strategy and positioning for homeowners and guests • Build and maintain brand identity, voice, and visual standards across franchise markets • Own strategy, budgeting, allocation, and transparent ROI reporting for the franchise marketing fund • Partner with owner growth teams to generate homeowner awareness and qualified owner leads • Help develop paid media, SEO, lifecycle/CRM, content, and direct-booking strategies • Partner with Vacasa.com and Casago.com teams on SEO, content, conversion, and digital strategy • Deliver local marketing playbooks, templates, co-op programs, and AI-powered tools for the franchise network • Build AI-first martech and content systems enabling national-scale operations • Track brand health, awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI • Hire, develop, and lead the marketing team and agency/vendor partners • Report directly to the COO

🎯 Requirements

• 10+ years in marketing • 5+ years leading teams • Track record owning brand and performance/demand generation at scale • Experience in multi-location, franchise, marketplace, hospitality, travel, or real estate environments • Hands-on experience managing a franchise marketing fund, co-op ad fund, or pooled marketing budget (strongly preferred) • Expertise in paid media, SEO, lifecycle marketing, and attribution • Proven cross-functional leadership across operations, franchise-facing teams, and web/product partners • Demonstrated adoption of AI and automation • Financial stewardship and experience owning an accountable budget • Ability to operate in a fast-moving, lean environment • Ability to work from home while residing in one of the listed states • Ability to move freely and lift up to 25 pounds without assistance

🏖️ Benefits

• Health/dental/vision insurance based on hours worked • Employer Sponsored & Voluntary Supplemental Benefits based on hours worked • 401K retirement savings plan with immediate 100% company match on the first 4% you contribute • Health & Dependent Care Flexible Spending Accounts based on hours worked • Paid Flex Time Off / Vacation & Sick Time • Employee Assistance Program (EAP) • Employee Discounts • AIP Bonus Plan