Field Marketing Manager – Salesforce Ecosystem Events

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $90k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐👷 Salesforce Administrator

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 6%

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Valorx

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🤝 B2B

☁️ SaaS

⚡ Productivity

B2B • SaaS • Productivity

Valorx is a company that enhances Salesforce functionality by integrating live spreadsheet capabilities into the platform. Their products, such as Valorx Fusion and Valorx Wave, allow users to manage complex quoting, forecasting, and sales processes directly within Salesforce, leveraging the familiar spreadsheet experience. With a focus on improving data management and operational efficiency, Valorx aims to streamline workflows for sales teams, finance departments, and other business operations.

📋 Description

• Own Valorx's field marketing function end-to-end across events, workshops, customer moments, and webinars • Select, negotiate, and contract 12-15 Salesforce ecosystem sponsorships annually across four regions • Track sponsorship prospectuses and submit applications on the first day sales open • Run six-week pre-event demand campaigns using named-account lists, meeting-booking sequences, partner and Salesforce-network co-promotion, direct outreach, and executive dinners • Invite existing customer accounts to booths, dinners, workshops, and webinars and convert attendance into expansion opportunities with account executives • Plan and run hands-on customer and prospect workshops jointly with Product • Execute booth operations, staffing, lead scanning with contextual notes, live Valorx AI demos, and same-hour hot-lead routing to sales • Put every lead into nurture within 48 hours, request meetings for hot leads, and complete AE handoffs with a five-day first-touch rule • Produce eight webinars annually with the content team • Run cost-per-lead, cost-per-meeting, and cost-per-opportunity retrospectives within six weeks of each event • Cut underperforming events and upgrade winning sponsorship tiers based on performance data • Co-host dinners and joint webinars with Salesforce SI partners in each region • Own pipeline progression and closed revenue measurement rather than impressions, booth activity, or badge scans

🎯 Requirements

• 3+ years in B2B field marketing, ideally at a SaaS company or in the Salesforce ecosystem • Owned 8+ sponsored B2B conference presences end-to-end, including sourcing, contract negotiation, booth, staffing, pre-event campaign, on-site execution, and post-event follow-through • Sourced $1M+ in event-driven pipeline in a single year • Demonstrated knowledge of cost per lead, cost per meeting, cost per opportunity, and per-event metrics • Influenced or closed traceable revenue from events • Booked 15+ pre-booked meetings for a flagship event through partner co-promotion, the Salesforce network, and direct outreach, working with SDRs • Planned and run customer workshops and executive dinners end-to-end • Proven pre-event/on-site/post-event event-conversion methodology with follow-up SLA measured in hours • Run per-event ROI scorecards and made budget or sponsorship cut decisions based on results • Experience with the Salesforce ecosystem, including Dreamforce, World Tours, or AppExchange partner events • Experience with sponsorship prospectuses, tiers, and lead retrieval • Hands-on experience with Marketo or similar marketing automation platform • Salesforce campaign hygiene, including UTMs, campaign codes, and lead routing • Ability to work independently as a one-person marketing function • Willingness to travel approximately 30%, including international travel • Ability to lift up to 25 lbs, stand for extended periods, and work long hours during event weeks • US-based and authorized to work in the United States • Morning overlap with the India team required • Resume plus a one-page or short note describing one event run end-to-end, including cost, leads, meetings, opportunities, revenue, and what would be done differently

🏖️ Benefits

• Quarterly performance bonus with a 15-20% target tied to pipeline progression, meetings per flagship event, and follow-up SLA • Health, Dental & Vision Insurance • 401(k) • Career path toward Head of Field Marketing, including hiring and leading a team as the function scales • Remote work arrangement

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