Director, Event Operations – International

Job not on LinkedIn

🔥 2 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎪 Events

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Varsity Brands

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

⚽ Sports

🏭 Manufacturing

📚 Education

💰 Private equity on 2025-04

Sports • Manufacturing • Education

Varsity Brands is a company that builds school pride, student engagement and community spirit through two interrelated businesses: BSN SPORTS and Varsity Spirit. BSN SPORTS is described as a leading marketer, manufacturer and distributor of sporting goods, apparel, and equipment. Varsity Spirit is the leading global source for cheer, dance, performing arts and yearbook products, programs and experiences. Varsity Brands partners with elementary, middle and high schools, colleges and other organizations across North America to provide customizable products and programs that support sport and spirit activities.

📋 Description

• Lead the strategy, execution, and performance of the international event portfolio. • Provide leadership to Registration Specialists, Sales & Experience Advisors, Event Planners, and Event Coordinators. • Oversee event programming, quality standards, operational performance, and customer experience across international markets. • Serve as the senior escalation point and Event Director for select strategic events. • Act as the subject matter expert for End of Season events and an ambassador for Varsity Spirit through industry partnerships, committees, boards, and key international events. • Lead international End of Season participation strategies, partner relationships, and growth initiatives. • Manage partner agreements and serve as a key resource for customers and stakeholders. • Monitor international trends and collaborate across teams to enhance customer experience and qualification opportunities. • Own financial performance, budgeting, forecasting, and profitability of international events. • Monitor revenue, expenses, and cost of sales while identifying opportunities to improve efficiency and margins. • Conduct financial reviews and approve major expenditures with Finance and Procurement. • Manage relationships with vendors, sponsors, venues, sports commissions, CVBs, production companies, and strategic partners. • Partner with Procurement and internal stakeholders on event planning, venue strategy, and contract management. • Oversee awards, gifts, and event-related purchasing. • Provide strategic leadership for staffing, workforce planning, recruiting, training, and retention. • Ensure payroll accuracy, staffing compliance, and workforce readiness across international events. • Develop talent and implement solutions supporting operational continuity and long-term growth. • Partner with Sales, Scoring, Marketing, and other business leaders to align event strategy, customer experience, participation growth, and business objectives. • Support initiatives strengthening Varsity Spirit's international presence and market growth. • Oversee compliance training and staffing education programs for international event personnel. • Promote accountability, operational excellence, and continuous improvement.

🎯 Requirements

• Bachelor's degree in Business, Sports Management, Event Management, Hospitality, Marketing, or a related field; equivalent experience may be considered. • Minimum of 7 years of progressive experience in event operations, business leadership, customer experience, or a related industry. • Experience leading large-scale events, managing budgets, and developing strategic partnerships preferred. • Working knowledge of Salesforce, Workday, Concur, and event diagramming tools (Social Tables). • Strong proficiency in Microsoft Excel, SharePoint, and Microsoft Office applications. • Proven leadership skills with experience managing and developing teams. • Strong financial acumen with the ability to manage budgets, forecasts, and margins. • Excellent verbal and written communication skills. • Highly organized with strong attention to detail and the ability to manage multiple priorities. • Ability to travel significantly domestically and internationally. • Regular attendance at events, meetings, trainings, and weekend event assignments is required. • Ability to stand and walk for extended periods during events and lift and manipulate equipment up to 30 lbs. • Compliance with IASF standards, governing body regulations, company policies, and safety requirements.

🏖️ Benefits

• Comprehensive Health Care Benefits • HSA Employer Contribution/ FSA Opportunities • Wellbeing Program • 401(k) plan with company matching • Company paid Life, AD&D, and Short-Term Disability • Generous My Time Off & Paid Holidays • Varsity Brands Ownership Program • Employee Resource Groups • Access to Financial Coaching and member-owned Credit Union • St. Jude Partnership & Volunteer Opportunities • Employee Perks including discounts on personal apparel and equipment!