Director, Software Product

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Varsity Brands

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

⚽ Sports

🏭 Manufacturing

📚 Education

💰 Private equity on 2025-04

Sports • Manufacturing • Education

Varsity Brands is a company that builds school pride, student engagement and community spirit through two interrelated businesses: BSN SPORTS and Varsity Spirit. BSN SPORTS is described as a leading marketer, manufacturer and distributor of sporting goods, apparel, and equipment. Varsity Spirit is the leading global source for cheer, dance, performing arts and yearbook products, programs and experiences. Varsity Brands partners with elementary, middle and high schools, colleges and other organizations across North America to provide customizable products and programs that support sport and spirit activities.

📋 Description

• Lead the marketing organization’s involvement in software product strategy, feature prioritization, and user experience decisions • Serve as the primary liaison to the IT/software development team, advocating for user needs and business priorities • Define and evolve the product roadmap based on customer feedback, competitive trends, and strategic goals • Ensure product development aligns with brand standards, user expectations, and market differentiation • Own messaging, positioning, and promotion of Varsity Yearbook’s proprietary software tools • Develop go-to-market strategies for new software features and platform updates • Collaborate with sales, customer experience, and creative teams on launch materials, videos, training guides, and email campaigns • Oversee customer-facing help content, including guides, videos, tutorials, and knowledge bases • Develop onboarding, adoption, and in-app guidance systems and processes • Partner with Field Marketing and Customer Experience teams on scalable training resources and toolkits • Measure customer-resource effectiveness and identify content improvements • Connect marketing, IT, product, and customer-facing teams • Translate technical capabilities into benefit-driven messaging for non-technical audiences • Lead internal communication plans and field-readiness efforts for software releases • Manage product marketing budgets, timelines, and vendor relationships • Lead and develop direct reports or contractors supporting product marketing and enablement • Contribute to marketing leadership priorities and cross-functional workflows

🎯 Requirements

• Strong yearbook industry experience and understanding of user needs • 7+ years of experience in product marketing or product management focused on software or technology tools • Strong understanding of B2B marketing, digital tools, and SaaS-style product development cycles • Proven ability to manage cross-functional projects and translate technical ideas into compelling customer-facing experiences • Exceptional written, visual, and verbal communication skills • Experience in education, publishing, or ed-tech markets preferred • Comfortable operating in a highly collaborative, fast-paced environment

🏖️ Benefits

• Comprehensive Health Care Benefits • HSA Employer Contribution/ FSA Opportunities • Wellbeing Program • 401(k) plan with company matching • Company paid Life, AD&D, and Short-Term Disability • Generous My Time Off & Paid Holidays • Varsity Brands Ownership Program • Employee Resource Groups • Access to Financial Coaching and member-owned Credit Union • St. Jude Partnership & Volunteer Opportunities • Employee Perks including discounts on personal apparel and equipment!