Category Marketing Manager, Food Services

🔥 0 minutes ago

🏄 California – Remote

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💵 $104.2k - $136.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Logo of Ventura Foods

Ventura Foods

1001 - 5000 employees

🤝 B2B

B2B • Food & Beverage • Manufacturing

Ventura Foods is a company that specializes in the production and manufacturing of high-quality food products, focusing on culinary solutions for various sectors. They are involved in operations that include manufacturing, engineering, quality assurance, and supply chain management, with a commitment to employee development and customer satisfaction. The company is also dedicated to maintaining a high standard of operations through research and development, ensuring innovation in their offerings.

📋 Description

• Analyze category performance, operator trends, and competitive dynamics to identify growth opportunities and inform category plans. • Translate market insights into actionable business recommendations including product innovation, pricing strategy, and portfolio optimization. • Develop category expertise and serve as the internal subject matter expert across Ventura Foods. • Lead cross-functional new product development initiatives from concept through commercialization in partnership with R&D, Culinary, Sales, and Operations. • Define product positioning, value proposition, pricing strategy, and launch plans for new product introductions. • Conduct post-launch performance reviews to optimize product performance and identify future innovation opportunities. • Develop integrated go-to-market strategies including sales tools, promotions, and digital marketing campaigns. • Partner with Digital Marketing to execute lead generation programs and measure campaign effectiveness and ROI. • Support national accounts and distributor partners with product recommendations, formula selection, and category solutions. • Contribute to annual category growth planning including pricing, product mix, and promotional strategy.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field. • 5+ years of marketing, category management, or product management experience. • Experience within the foodservice, food manufacturing, or B2B food industry. • Strong written and oral communication skills, required. • Demonstrated experience leading cross-functional product development or commercialization initiatives.

🏖️ Benefits

• Medical, Prescription, Dental, & Vision – coverage beginning on your 1st day for eligible employees • Profit Sharing and 401(k) matching (after eligible criteria is met) • Paid Vacation, Sick Time, and Holidays • Employee Appreciation Events • Employee Assistance Programs

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