Director, Product Marketing – Business Suite

Job not on LinkedIn

🔥 0 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $135k - $150k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Veracross

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Veracross is a comprehensive school management platform designed for private and independent K-12 schools. It offers a range of modules including academics, admissions, enrollment, student health, behavior, tuition management, and more, all integrated into a single, web-based solution. Veracross helps schools transform data discrepancies into actionable insights and streamline operations through connected workflows. It serves various types of schools such as private K-12, boarding, international, and parochial schools. By providing tools that simplify academic and administrative processes, Veracross aims to create more connected, unified school communities.

📋 Description

• Serve as the center of strategy for Veracross's Business Office suite, including Fintech and Insurtech solutions • Decide which campaigns are prioritized, define core messaging, and schedule launches • Direct global demand generation teams in turning strategy into an integrated calendar • Drive the go-to-market process for major Business Office, Fintech, and Insurtech launches from positioning through post-launch performance review • Build and maintain go-to-market playbooks aligning Product, Sales, and Marketing • Become the internal expert on K–12 private school financial operations, including accounting, tuition, compliance, and risk • Conduct competitive and market analysis across EdTech, Fintech, and Insurtech • Identify differentiation opportunities • Partner with Product Management to prioritize roadmap investments based on market demand and customer feedback • Define and evolve the core narrative for the Business Office suite for CFOs, business officers, and heads of school • Ensure consistent messaging across campaigns, sales conversations, product launches, and executive communications • Partner with content, design, and demand-generation teams on web copy, videos, case studies, and presentations • Create sales enablement resources including pitch decks, competitive briefs, battlecards, demo scripts, and FAQs • Partner with marketing and revenue teams on awareness- and pipeline-building campaigns • Measure performance, analyze funnel impact, and iterate on messaging and campaign mix to improve conversion • Mentor product marketing managers, including those outside the direct reporting line • Set the standard for product marketing at Veracross and develop less experienced product marketers • Translate customer and market insights into positioning, launch plans, and enablement tools that drive adoption and growth

🎯 Requirements

• 8+ years of Product Marketing experience within EdTech, Fintech, SaaS, or related B2B technology, including ownership of go-to-market for a multi-product portfolio • Track record of setting campaign strategy and messaging direction that other teams and functions build from • Excellent communication skills, with the ability to translate complex products into clear, compelling stories for technical and non-technical audiences • Experience working cross-functionally with Sales, Product, Customer Success, and Marketing, including aligning teams without formal authority • Analytical, data-driven mindset • Strong project management discipline • Comfort operating with significant autonomy as an individual contributor • Instinct to coach and develop other marketers, even without a formal reporting relationship • Experience in school financial systems, accounting, tuition management, insurance, or payments (preferred) • Familiarity with ERP, SIS, or CRM platforms (preferred) • Exposure to product-led growth (PLG) strategies and lifecycle marketing (preferred) • Strong understanding of K–12 education systems and private/independent school business operations (preferred)

🏖️ Benefits

• 3 weeks of vacation per year • 14 paid holidays per year (including the week off between Christmas and New Year's Eve) • 56 Hours of paid sick leave annually • Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed) • Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits • Performance bonus • Flexible, remote-first work environment • Opportunities for professional growth • Inclusive culture and strong sense of belonging • Consideration and respect are the norm • Support for all team members to reach their full potential