Senior Product Manager – Direct Mail

Job not on LinkedIn

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

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Vericast

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📣 Marketing

💸 Finance

💳 Fintech

Marketing • Finance • Fintech

Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.

📋 Description

• Provide day-to-day product management for an assigned direct mail product portfolio • Partner with the Product Director to translate strategic priorities into planning and delivery • Coordinate cross-functional execution with engineering, operations, data, and vendor partners • Facilitate backlog refinement with the Product Owner • Prioritize and clarify backlog items and translate requirements into user stories • Provide acceptance-criteria input and resolve in-sprint priority and scope questions • Contribute to financial analyses and pricing model input • Monitor and report product-level revenue, margin, and pipeline performance • Develop understanding of the direct mail marketing ecosystem and omnichannel role of direct mail • Identify opportunities for innovation, operational efficiency, and AI-enabled enhancements • Support go-to-market delivery, including documentation, sales enablement, positioning, and Sales training coordination • Evaluate and document product ideas and requests • Support compliance and risk partners with documentation • Contribute to quarterly roadmap planning and feature prioritization

🎯 Requirements

• Bachelor's Degree required • Master's Degree preferred • In lieu of the above education requirements, a combination of experience and education will be considered • 5+ years of product management or related experience • Working knowledge of workflow and business relationships across functional areas • Knowledge of emerging technologies, including AI tools, and Microsoft Office software • Demonstrated, hands-on use of AI tools in day-to-day product work required • Strong understanding of direct mail marketing, including campaign strategy, targeting, measurement, production workflows, postal economics, and USPS regulations • Understanding of how postal rates, regulatory changes, production decisions, and operational efficiencies affect product strategy, pricing, profitability, and client outcomes • Experience with direct mail solutions in financial services or highly regulated industries strongly preferred • Analytical skills for business, marketing, financial reporting, and performance data • Written, verbal, presentation, and organizational communication skills • Ability to work with financial and profitability concepts and contribute to practical analysis without independent P&L ownership • Ability to adapt products to business and marketplace changes and assess and implement ideas • Comfort operating in fast-moving, AI-enabled workflows required • Ability to solve moderate-complexity problems within established processes

🏖️ Benefits

• Annual bonus incentive program • Medical coverage • Dental coverage • Vision coverage • Generous PTO allowance • Life insurance • Employee assistance program • Pet insurance • Workplace flexibility • Opportunities to grow and thrive • Disability accommodations during the selection process