Copywriter, Content Strategist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $60k - $65k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 0%

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Logo of Verndale

Verndale

201 - 500 employees

📣 Marketing

🤝 B2B

Marketing • B2B

Verndale is a digital marketing and technology firm that helps organizations with marketing automation, analytics, website optimization, and account-based marketing (ABM). The company's website and accompanying domains use a broad set of marketing, analytics, and tracking tools (Pardot, Dreamdata, CrazyEgg, SalesLoft, LinkedIn integrations, etc. ), indicating a focus on digital marketing services and B2B marketing support.

📋 Description

• Partner with account strategists and clients to create monthly email marketing strategy across assigned accounts • Own copy and content strategy deliverables, including top-of-month content calendar planning • Write campaigns and automated emails and SMS • Write landing page and ad copy to support acquisition efforts • Interpret performance data and platform insights to refine messaging strategy and recommend next steps • Balance speed and quality in a fast-paced environment with compressed turnaround times, shifting priorities, client communication delays, and last-minute pivots • Prioritize and manage day-to-day workload across assigned accounts • Use independent judgment in planning copy deliverables, shaping messaging direction, and developing recommendations • Challenge briefs and help shape messaging direction • Influence strategists, designers, and clients through clear copy and content recommendations • Collaborate and communicate with account managers, designers, and strategists • Review assets for grammar, spelling, punctuation, and adherence to client brand guidelines • Organize creative files and content calendars • Research and stay current on industry trends, testing approaches, and campaign performance improvements • Work with the copy team to advance department goals and share learnings • Participate in client onboardings • Use AI throughout research, brainstorming, drafting, iteration, and refinement of marketing deliverables

🎯 Requirements

• 3+ years of copywriting experience in eCommerce, digital marketing, or a related field • Strong portfolio showcasing email, SMS, landing pages, paid ads, and other marketing assets • Experience writing both acquisition and retention marketing copy • Strong editing skills with exceptional attention to detail • Advanced proficiency using AI tools such as ChatGPT, Claude, Gemini, or similar • Ability to write effective prompts, evaluate AI-generated content critically, and refine outputs to meet brand voice, performance, and quality standards • Ability to balance speed with quality while managing multiple priorities • Excellent communication, collaboration, and organizational skills • Strong understanding of customer psychology and direct-response marketing • Experience in eCommerce is required • Ability to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones • Keep all relevant copywriting and marketing certifications up to date

🏖️ Benefits

• Fully remote work • Affirmative action and equal opportunity employer • Reasonable accommodation for individuals with disabilities

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