Director, Digital Marketing

Job not on LinkedIn

🔥 9 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Vestis Corporation

WebsiteLinkedInAll Job Openings

10,000+ employees

🤝 B2B

🏢 Enterprise

💰 $800M Post-IPO Debt - Vestis on 2024-02

B2B • Enterprise

Vestis Corporation is a provider of uniforms and workplace supplies focused on serving businesses across North America. Vestis operates a full-service uniform rental program and offers specialty garment processing (including cleanroom processing), floor mats, towels, linens, managed restroom services, first aid supplies and related workplace products. The company positions itself as a leader in the B2B uniform and workplace supplies category, delivering clean and safe apparel and facility supplies to a wide range of customers from Fortune 500 companies to locally owned small businesses.

📋 Description

• Lead the digital marketing strategy and roadmap across Vestis corporate, eCommerce, customer-facing, and campaign landing page web properties • Own website governance, prioritization, performance standards, and enhancement planning • Ensure digital properties support traffic growth, lead generation, conversion, retention, customer engagement, brand consistency, and operational efficiency • Develop and execute SEO strategy covering technical SEO, on-page optimization, content strategy, local SEO, keyword strategy, site architecture, and authority building • Improve organic visibility across priority categories, industries, services, products, and local markets • Oversee website performance, usability, accessibility, mobile responsiveness, speed, navigation, and customer journey improvements • Lead conversion rate optimization, A/B testing, landing page strategy, and digital experience enhancements • Partner with IT and external partners on platform enhancements, integrations, site maintenance, tagging, analytics, and issue resolution • Manage customer-facing email communications for Rental and Direct Sale • Create personalized email content and nurture streams for target accounts, buying committees, and decision-makers • Manage email calendars, audience segmentation, testing strategies, and deployment schedules • Monitor email metrics and recommend continuous improvements • Lead, coach, and develop the digital marketing team • Collaborate with Brand, Creative, Product Marketing, Field Sales, Merchandising, Customer Experience, Analytics, and IT teams • Manage digital marketing vendors and agency partners, scopes of work, service levels, deliverables, timelines, and performance expectations • Support budget planning, forecasting, invoice review, and spend optimization • Define digital KPIs, dashboards, scorecards, and reporting frameworks • Translate analytics into insights, recommendations, and executive-ready reporting • Partner with Analytics and Finance on attribution, funnel visibility, ROI measurement, and budget allocation • Drive continuous improvement through data, testing, customer behavior, and performance trends

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field required • MBA or advanced degree preferred • 8–12+ years of progressive experience in digital marketing, web strategy, SEO, eCommerce, growth marketing, or digital experience leadership • Proven experience managing web properties, SEO programs, digital performance reporting, and cross-functional digital roadmaps • Demonstrated success leading teams and managing external agencies or vendor partners • Experience with GA4 or similar analytics platforms, SEO tools, CMS platforms, marketing automation tools, CRM systems, and reporting dashboards • B2B, multi-location, service-based, eCommerce, or distributed sales organization experience preferred • Deep knowledge of digital marketing, web strategy, SEO, analytics, customer journeys, content optimization, conversion rate optimization, and marketing technology • Strong leadership experience managing teams, vendors, agencies, budgets, roadmaps, and cross-functional execution • Ability to connect digital initiatives to measurable business outcomes including traffic, leads, conversion, revenue, customer experience, and retention • Strong understanding of CMS platforms, analytics tools, tag management, SEO platforms, marketing automation, CRM integration, and reporting dashboards • Excellent communication, presentation, and stakeholder management skills • Must be able to work at a computer for extended periods of time

🏖️ Benefits

• Primarily an office and/or remote work environment • Occasional travel may be required for meetings, planning sessions, vendor reviews, conferences, or team events