Director, Demand Generation

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🔥 0 minutes ago

☕ Washington – Remote

☕ Washington – Remote

💵 $150k - $160k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Vimly Benefit Solutions

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1993

💼 Consulting

🏥 Healthcare

☁️ SaaS

💰 Venture Round on 2021-10

Consulting • Healthcare • SaaS

Vimly Benefit Solutions is a company that specializes in benefits administration technology and services. Their cloud-based platform, SIMON, provides an integrated solution for automating enrollment, eligibility, billing, and payment processes for a variety of customers including employers, brokers, carriers, and healthcare insurance trusts. The platform is designed to simplify and transform the complex world of employee benefits, offering paperless solutions to reduce workloads and improve efficiency. Vimly partners with a diverse range of customers such as association health plans, general agents, brokers, and third-party administrators, helping them manage plan management services, COBRA administration, compliance services, and more. With a commitment to exceptional service and client retention, Vimly Benefit Solutions positions itself as a leader in the benefits administration industry, focusing on innovation and transformative solutions.

📋 Description

• Own end-to-end demand generation strategy and execution, including email, paid, content syndication, and webinar programs that build qualified pipeline in a tight, competitive market. • Design, launch, and manage account-based marketing (ABM) programs for target enterprise accounts, aligning content and outreach with sales priorities to accelerate deal velocity. • Serve as Vimly's sole marketing function, collaborating with department heads in setting priorities across brand, content, and demand generation while managing the marketing budget, tools, and vendor relationships. • Partner closely with sales leadership to define and refine target account lists, track pipeline and revenue contribution, and continuously optimize campaigns based on performance data.

🎯 Requirements

• 5+ years of B2B marketing experience with a strong track record in demand generation and account-based marketing (ABM), ideally at a SaaS or technology company. • Hands-on experience planning and running multi-channel campaigns (email, paid media, content, webinars) and managing marketing automation and ABM platforms such as HubSpot, Marketo, 6sense, or Pardot. • Proven ability to partner closely with sales to build and execute account-based strategies that generate and accelerate pipeline. • Comfortable operating as a team of one, balancing strategic planning with day-to-day campaign execution in a fast-paced, resource-constrained environment.

🏖️ Benefits

• Medical, Dental and Vision Coverage • 401(k) Retirement Plan • 20 PTO days accrued within the first year (includes sick time) • 12 holidays per year, Diversity Time Off and Paid Volunteer Time Off • Life and AD&D Insurance • Long-term and Short-term Disability Insurance • Voluntary Life Insurance • Voluntary Long-Term Care (LTC) insurance • Voluntary Pet Insurance • Voluntary Legal Plan • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) • AFLAC Voluntary Benefits • MetLife Voluntary Benefits • Employee Assistance Program