Lifecycle Marketing Manager

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $95k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Visana Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🏥 Healthcare

👥 B2C

💰 $24M Series A - Visana Health on 2025-08

Healthcare • B2C

Visana Health is a virtual women's health clinic that delivers telemedicine-first care for people across life stages. The company offers virtual consultations with clinicians, care teams (doctors, clinicians, coaches, and advocates), individualized care plans, medication and supplement management, lab ordering and coordination of in-person services when needed, and ongoing lifestyle coaching. Visana focuses on menopause and perimenopause, gynecological, sexual and reproductive health (including endometriosis, fibroids, painful periods, UTIs), hormone and metabolic conditions (PMOS/PCOS, thyroid, postpartum care), and preventive/well-woman services. It operates an online patient portal for scheduling and management and accepts major commercial insurance in all 50 states but currently does not accept Medicare or Medicaid.

📋 Description

• Build, QA, launch, monitor, and maintain email and SMS campaigns and automated journeys in ActiveCampaign • Execute lifecycle programs across onboarding, booking, appointment reminders, abandoned bookings, re-engagement, education, retention, webinars, and other patient communications • Translate campaign requirements into workflows using segmentation, triggers, branching logic, waits, custom fields, tags, personalization, suppression rules, and exit criteria • Own campaign setup from brief through launch, including audiences, links, UTMs, personalization, tracking, automation logic, and suppression requirements • Investigate audience discrepancies, automation failures, personalization issues, unexpected sends, rendering problems, and other CRM issues • Draft and edit clear, patient-friendly email and SMS copy • Maintain CRM hygiene across lists, tags, custom fields, segments, automations, templates, and naming conventions • Maintain campaign documentation, SOPs, QA checklists, and reusable templates • Audit automations for outdated logic, broken dependencies, overlapping audiences, unnecessary complexity, and opportunities to simplify or consolidate • Monitor consent, unsubscribes, suppression logic, communication frequency, and audience overlap • Partner with Marketing Operations on deliverability, list health, opt-in rates, and channel health metrics • Maintain the lifecycle marketing calendar and manage campaign timelines, dependencies, approvals, and stakeholder follow-up • Design and execute tests across messaging, subject lines, calls to action, audiences, timing, and journey structure • Monitor delivery, engagement, enrollment, booking, completed visits, and retention performance • Maintain campaign reporting and lifecycle dashboards; validate data and investigate discrepancies or attribution gaps • Partner with Marketing Operations, Data, Product, and Engineering on event tracking, profile fields, integrations, data quality, and suppression logic • Support evaluation and potential migration from ActiveCampaign to a new lifecycle platform in 2027 • Use AI to accelerate campaign development, QA, documentation, analysis, and workflow automation while validating outputs and protecting sensitive information

🎯 Requirements

• 3–5 years of hands-on experience in lifecycle marketing, CRM marketing, email marketing, marketing automation, marketing operations, or a related field • Demonstrated experience independently building and troubleshooting automated journeys in a CRM or lifecycle marketing platform • Strong working knowledge of segmentation, triggers, conditional logic, custom fields, personalization, suppression rules, testing, and campaign automation • Ability to investigate why an audience, automation, tracking setup, personalization rule, or campaign did not behave as expected • Strong campaign QA discipline and attention to detail • Comfort working with customer or patient data and understanding how fields, attributes, and behavioral events drive campaigns • Ability to interpret campaign and funnel performance, identify anomalies, and turn findings into action • Ability to document workflows and build repeatable processes others can follow • Strong written communication skills and ability to draft or edit clear, patient-friendly communications • Ability to manage multiple campaigns, deadlines, and stakeholder requests at once • Proactive, resourceful working style with good judgment about when to investigate independently and when to bring in additional partners • Interest in growing into broader lifecycle strategy and ownership over time • Hands-on experience with ActiveCampaign is nice to have • Experience with Braze, Iterable, HubSpot, Klaviyo, Marketo, or another lifecycle marketing platform is nice to have • Experience building SMS campaigns and automated SMS journeys is nice to have • Familiarity with Mixpanel, Lightdash, or similar analytics tools is nice to have • Experience working with event-based customer data, integrations, or marketing data pipelines is nice to have • Basic SQL or HTML proficiency is nice to have • Experience supporting a CRM implementation, migration, or major platform reconfiguration is nice to have • Familiarity with email deliverability, sender reputation, suppression, list hygiene, and consent management is nice to have • Experience in healthcare or another industry with sensitive customer data and communication requirements is nice to have

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance • HSA and FSA options • 401(k) • Fully remote work • Unlimited PTO • Health and wellness benefits, including Wellhub and Talkspace • The opportunity to work alongside a passionate, mission-driven team transforming women’s healthcare • Significant exposure to commercial strategy and the opportunity to grow your responsibilities as Visana scales