Content Specialist – Product Marketing

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $58.7k - $92.3k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🪄 Product Specialist

👻 Ghost score 0%

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VSP Vision Care

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1955

🏥 Healthcare

📣 Marketing

🍽️ Food & Beverage

Healthcare • Marketing • Food & Beverage

VSP Vision Care is a leading eye care company that focuses on providing access to quality eye care and eyewear solutions. With a comprehensive portfolio of services, VSP Vision Care supports both individuals seeking eye health services and providers managing their practices. The company is committed to social responsibility, emphasizing health equity, sustainability, and a culture of belonging. Through initiatives such as Follow Your Heart, VSP Vision Care helps people maximize the value of their offerings, starting with eyewear. Recognized for its customer service excellence and commitment to diversity and inclusion, VSP Vision Care strives to empower human potential through sight. It has also been acknowledged as a top workplace in healthcare and is committed to supporting veterans and the military-connected community.

📋 Description

• Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics • Manage relationships with internal and external stakeholders, vendors, agencies, and channel partners • Interpret complex issues and present them effectively across channels and stakeholder requests • Maintain a pipeline of potential case studies and references through relationships with project executives and consulting team members • Build relationships with strategic external partners and collaborate on third-party white papers and research reports • Identify cross-team impacts and communicate needs to peers and leadership • Manage the enterprise content portfolio across print and digital content for employees, customers, and other stakeholders • Maintain an overarching view of content related to corporate and Business Unit brands globally • Research and write content for proposals, technical documentation, brochures, testimonials, white papers, case studies, advertising materials, presentations, video and animation scripts, email campaigns, executive speeches, and internal announcements • Consult with Line of Business Leads to understand industries, insights, and customer needs and provide strategic written communications

🎯 Requirements

• Bachelor's Degree in Marketing, Communications, or equivalent experience • 2+ years of experience in related communications work for a variety of mediums and customizing content to targeted audiences • Portfolio of work and completed projects • Ability to research, present, and recommend community involvement proposals using creative ideas • Demonstrated project management, analytical, and problem-solving ability • Excellent verbal communication skills and ability to speak clearly and concisely in group situations • Strong writing, editing, communication, presentation, organization, and planning skills • Ability to write clear, complete documentation and reports for technical and non-technical audiences • Ability to organize multiple responsibilities for timely and accurate completion and delivery • Proficiency with word processing, flowcharts, and spreadsheet applications • Excellent interpersonal skills to foster cooperation among business partners and coordinate internal and external resources/workload • Ability to exercise discretion and independent judgment • Ability to work with individuals from all organizational levels • Proficiency in word processing and desktop publishing applications • For remote roles, high engagement in virtual environments, including maintaining camera presence during meetings • Preferred: experience supporting lead generation and demand generation programs • Preferred: experience developing and executing integrated marketing campaigns for product launches and Go-to-Market efforts • Preferred: experience in B2B SaaS, optical, eyewear, lens technology, healthcare technology, or related industries

🏖️ Benefits

• Eligible bonuses and commissions may be included as part of the compensation package • Remote work arrangement • VSP Vision benefits are referenced in the posting