VP, Account Director

Job not on LinkedIn

🕒 July 16

🍂 Massachusetts – Remote

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⏰ Full Time

🔴 Lead

🧑‍💼 Account Executive

👻 Ghost score 50%

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Logo of VUE Health

VUE Health

11 - 50 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

VUE Health is a science-driven, agile, and digital-first healthcare communications agency. It is a women-owned, award-winning agency with a focus on innovation and an inclusive culture. VUE Health offers a range of healthcare communication solutions that aim to improve healthcare outcomes and provide a competitive edge to its clients. Its services include digital marketing strategies, medical communications platforms like Point Health, and multichannel marketing approaches. The agency is led by a team of scientists, advertising experts, and creatives who navigate the complex healthcare landscape with unique insights.

📋 Description

• Supervise the management of account groups • Provide strategic support, leadership, and guidance to account groups • Build business within current accounts • Develop and contribute to copy strategy and positioning • Participate in strategic development and align communications plans with issues, strategies, and programming • Identify market research needs and guide research development • Interpret market research data and provide clients with strategic insight • Analyze marketing data and extract pertinent findings and issues • Supervise in-depth competitive analyses • Monitor market trends and emerging drugs in the category • Ensure agency efforts and creative campaigns support brand positioning and long-term brand vision • Lead creative and account teams in developing breakthrough creative • Review and champion the creative product • Develop and maintain client relationships at all levels • Resolve client conflicts and provide proactive written recommendations • Represent the agency point of view to clients • Identify and cultivate new business opportunities • Supervise account management • Mentor account group members and help resolve departmental conflicts • Propose developmental plans for account team members • Keep management informed of client activity, issues, and opportunities • Promote and contribute to agency culture • Provide accurate forecasts and monitor account financial performance • Assist with fee negotiations and monitor contracts, billing, estimates, jobs, and fees • Maintain understanding of brands and businesses • Participate actively in agency recruitment

🎯 Requirements

• Pharmaceutical launch experience is a must • Intimate knowledge of category markets and brand histories • Understanding of brand positioning, strategic vision, and market research methodologies • Strong industry knowledge and advertising acumen • Effective written and oral communication skills • Good supervisory skills • Excellent interpersonal and listening skills • Good judgment and time management • Solid, professional work ethic • Passion for brands and creative products • Ability to supervise account groups and mentor account team members • Ability to develop strategic recommendations and interpret market research data • Ability to manage forecasts, budgets, contracts, estimates, fees, and billing

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