Marketing Specialist

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Vynca

51 - 200 employees

Founded 2014

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare Insurance • Healthcare • Wellness

Vynca is dedicated to helping patients with serious illnesses, such as cancer and heart failure, by providing expert palliative care services. Their comprehensive approach includes clinical care, social support, mental health counseling, and advance care planning, ensuring that patients receive compassionate, coordinated assistance at home or remotely. Vynca's mission is to enhance the quality of life for patients by managing symptoms, providing emotional support, and facilitating open discussions about healthcare goals and preferences.

📋 Description

• Assist with end-to-end event coordination, including registration, travel, and booth logistics. • Manage pre-event and post-event fulfillment (shipping collateral, banners, swag). • Coordinate vendor relationships for booth materials, giveaways, and printing. • Research upcoming healthcare and payer conferences to inform event strategy. • Track and report event outcomes (leads, engagement, spend). • Oversee inventory and fulfillment of marketing materials stored in the warehouse. • Maintain an up-to-date catalog of available collateral and swag. • Coordinate shipments to field and sales teams as needed. • Support database cleanup and contact uploads in HubSpot (no coding required). • Support direct mail campaign delivery and coordinate list processing. • Conduct research on audience targeting, keywords, and competitor ads. • Support ad campaign setup by preparing creative briefs, tracking links, and images. • Monitor ad spend summaries and campaign metrics in coordination with digital marketing. • Research new opportunities for digital advertising and sponsorship. • Support campaign planning and execution by updating trackers, timelines, and deliverables across marketing initiatives. • Support email marketing, landing page reviews, and proofreading. • Manage monthly newsletter by customer segment. • Maintain marketing calendar and internal communications for key initiatives. • Help coordinate photo/video shoots and manage asset libraries. • Contribute to internal culture campaigns and team communications. • Build and post blog and web content from content contributors. • Manage and monitor social media accounts. • Build and post social content promoting blog and web content.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or related field (Or comparable Experience) • 2-4 years of marketing experience (agency or in-house) • Excellent organizational skills with strong attention to detail. • Comfortable juggling multiple projects and deadlines. • Experience with marketing tools, such as HubSpot, Canva, Google Workspace, or Asana is a plus. • Comfortable with reporting platforms, such as Google Analytics. • Strong written and verbal communication skills. • Proactive, dependable, and eager to learn in a fast-paced environment. • Previous experience working in the healthcare field is a plus.

🏖️ Benefits

• medical, dental, and vision insurance • income protection benefits • flexible PTO • company holidays • 401k • access to other wellness benefits

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