Product Marketing Manager

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WCG

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💊 Pharmaceuticals

☁️ SaaS

💰 Private Equity Round - WCG on 2019-11

Healthcare • Pharmaceuticals • SaaS

WCG is a global clinical research services and technology company that supports sponsors, CROs, research sites, and institutions across the lifecycle of clinical trials. Founded as a leader in independent ethical review, WCG provides IRB and IBC review, data monitoring committees, site enablement and study start-up services, participant recruitment and retention, and data & insights (including benchmarking, statistical consulting, and AI-powered trial foresight). The company also offers a suite of technology platforms (e. g. , ClinSphere®, eReview Manager, Total Enrollment, Total Feasibility) and large protocol and performance datasets to help design, plan, and run trials more efficiently and compliantly. WCG positions itself as a partner to biopharma and medical research organizations to accelerate trial activation, improve enrollment, and ensure regulatory and ethical compliance.

📋 Description

• Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach • Gather customer, market, and competitive insights to support positioning and go-to-market efforts • Support product launches in collaboration with Go-to-Market and Sales Enablement teams • Contribute to creation of sales tools, messaging guides, and training materials • Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities • Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives • Assist with analysis of funnel performance, win/loss insights, and competitive trends • Perform other duties as assigned by supervisor

🎯 Requirements

• Bachelor’s degree in marketing, business administration, communication, or related field required • 4-7 years of experience in Product Marketing, Product Management, or related roles • Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments • Strong cross-functional collaboration, communication, and analytical skills • Demonstrated ability to influence senior sales leaders and account teams • Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred • Strong organizational skills and attention to detail • Strong analytical skills, including experience with white space analysis and account planning • Strong facilitation skills • Pragmatic Marketing Certification desirable • 5%–10% travel required

🏖️ Benefits

• Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts • Employee Assistance Programs and additional work/life resources • Referral Bonuses and Tuition Reimbursement • Paid time off including holidays, vacation, and sick time • Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement