Senior Media Buyer, Paid Search

🕒 June 11

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 26%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lucyd

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🛍️ eCommerce

📱 Media

Marketing • eCommerce • Media

Lucyd is a social advertising agency known as The Conscious Compound™ that specializes in cannabis, hemp, CBD, psychedelics, and adaptogens advertising. The company has developed expertise in navigating the complex landscape of Facebook and Instagram advertising for these industries, ensuring compliance with platform policies. Lucyd offers robust support for social media platforms such as Meta, Google, and TikTok, helping clients maintain live and effective advertisements. The agency prides itself on its ability to use direct language in ads while adhering to platform guidelines, and has managed over $1 billion in ad spend. Lucyd works with leading brands to amplify revenue through new customer acquisition and provides a range of services including web development, conversion rate optimization (CRO), and creative ad solutions.

📋 Description

• Develop, launch, and manage paid search campaigns across Google Ads and Microsoft Advertising • Own campaign performance across Search, Shopping, Performance Max, Display, YouTube, and other applicable campaign types • Build account strategies aligned with client goals, profitability targets, and growth objectives • Monitor performance daily and identify opportunities for optimization and scale • Manage campaign budgets, bidding strategies, and spend allocation to maximize efficiency and return • Design and execute tests across ad copy, campaign structure, landing pages, audience targeting, bidding strategies, and product feeds • Analyze test results and translate findings into actionable recommendations • Conduct keyword research, competitive analysis, and market research • Analyze campaign data to identify trends, opportunities, and risks • Prepare and present performance insights and recommendations • Maintain attribution, conversion tracking, measurement, reporting accuracy, and data integrity • Partner with Growth Strategists on integrated acquisition strategies • Collaborate with Creative, CRO, and Data teams to improve funnel performance • Participate in client-facing meetings when needed • Communicate search recommendations, performance updates, and strategic opportunities • Maintain clean account structures and campaign organization • Ensure campaigns launch accurately and on schedule • Troubleshoot tracking issues, platform challenges, and performance anomalies • Stay informed about industry trends, platform updates, best practices, and advertising policies

🎯 Requirements

• 3+ years of hands-on experience managing Google Ads campaigns • Experience managing multiple accounts simultaneously in an agency or fast-paced environment • Deep expertise across Search, Shopping, Performance Max, Display, and YouTube campaigns • Demonstrated ability to develop creative, data-driven solutions in complex or policy-constrained advertising environments • Strong understanding of GA4, attribution, conversion tracking, and performance measurement • Experience designing and analyzing A/B tests and performance experiments • Strong analytical and problem-solving skills • Excellent written and verbal communication skills • Strong organizational skills and attention to detail • Ability to prioritize effectively and manage multiple projects simultaneously • Must be available during Eastern Time business hours • Preferred: experience advertising wellness, supplements, telemedicine, hemp, CBD, or other regulated industries • Preferred: experience managing Microsoft Advertising campaigns • Preferred: experience with feed management and Shopping optimization • Preferred: understanding of conversion rate optimization (CRO) principles

🏖️ Benefits

• Remote position • Full-time, 40 hours per week