Paid Search Specialist

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Lucyd

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🛍️ eCommerce

📱 Media

B2B • eCommerce • Media

Lucyd is a social advertising agency known as The Conscious Compound™ that specializes in cannabis, hemp, CBD, psychedelics, and adaptogens advertising. The company has developed expertise in navigating the complex landscape of Facebook and Instagram advertising for these industries, ensuring compliance with platform policies. Lucyd offers robust support for social media platforms such as Meta, Google, and TikTok, helping clients maintain live and effective advertisements. The agency prides itself on its ability to use direct language in ads while adhering to platform guidelines, and has managed over $1 billion in ad spend. Lucyd works with leading brands to amplify revenue through new customer acquisition and provides a range of services including web development, conversion rate optimization (CRO), and creative ad solutions.

📋 Description

• Manage and optimize PPC advertising campaigns across Google and Microsoft Advertising platforms—including Shopping, Search, Display, and YouTube. • Develop and execute tailored advertising strategies based on client goals and performance data. • Conduct keyword research and build high-impact keyword lists for campaign planning. • Write engaging ad copy and structure effective ad groups that drive clicks and conversions. • Monitor and adjust campaign bids and budgets for performance optimization. • Execute A/B testing for ad creatives and strategies to continually improve ROI. • Prepare weekly and monthly reports analyzing campaign performance and trends. • Complete tasks related to campaign setup, management, and performance troubleshooting. • Collaborate closely with internal teams and clients to align on goals, timelines, and feedback. • Maintain attention to detail and excellence across multiple ongoing campaigns and clients.

🎯 Requirements

• 5+ years of experience managing Google and Microsoft (Bing) PPC campaigns. • Proven ability to manage Shopping, Search, Display, and YouTube campaigns. • Google Advertising Certified. • 5 years of experience working in a business environment with customer-facing responsibilities. • Deep experience with A/B and multivariate testing methodologies. • Strong background in audience segmentation, messaging strategies, flighting, and budgeting. • Analytical mindset with a proven interest in data-driven problem-solving (Marketing, Finance, Engineering, Economics degree or relevant experience). • Excellent time management skills, able to manage multiple direct reports, clients, and projects in a dynamic environment. • Strong written and verbal communication skills for both internal collaboration and client-facing updates.

🏖️ Benefits

• Remote position with the potential for occasional on-site/off-site retreats