Demand Generation Associate, Field Programs

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $103k - $140k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

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Webflow

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

☁️ SaaS

🌐 Web 3

🛍️ eCommerce

💰 $120M Series C on 2022-03

SaaS • Web 3 • eCommerce

Webflow is a company that provides a visual web development platform to design and build professional websites without code. It enables designers to create and customize websites using a drag-and-drop interface and a powerful CMS, generating clean, production-ready code in the process. Webflow caters to web designers, developers, and businesses looking to streamline their web development process and improve collaboration between teams. Its platform is suited to creating responsive websites tailored to mobile, tablet, and desktop devices, offering a comprehensive solution for users needing creative and technical flexibility in web design.

📋 Description

• Own demand generation execution for field plays and event activations, including outreach sequencing, list management, event follow-up within 48 hours, and post-campaign reporting • Own the full lifecycle of third-party sponsorships, including vendor evaluation, contract coordination, budget ownership, campaign integration, and reporting • Run the gifting program end-to-end, including campaign triggers, execution, inventory management, ROI tracking, and reporting • Serve as the demand generation point of contact for sponsorship and gifting programs across Sales, XDR, and Field Marketing • Build, maintain, and iterate AI-assisted workflows for sponsorship research, gifting briefs and copy, post-event reporting, and stakeholder updates • Deploy AI agents in production workflows with humans in the review loop • Evolve from executing defined programs to proposing and shaping sponsorship and field activation strategy • Travel up to 15–20% for company and team offsites • Report to the Director, Demand Generation

🎯 Requirements

• 2–4 years of experience in demand generation, revenue marketing, growth marketing, or a similar function at a B2B SaaS company • Track record coordinating cross-functional programs across Sales, SDR/XDR, and marketing, with examples of keeping stakeholders informed and investments on track • Experience using AI tools in production workflows and personally building or iterating AI-assisted sequences, briefs, or reports • Comfort with marketing automation and CRM systems such as Marketo, HubSpot, or Salesforce for campaign setup, tracking, and reporting • Operational discipline, clean documentation, and reliable execution • Ability to identify patterns and form opinions about future sponsorship and field activation opportunities • Clear, proactive communication with Sales, XDR, and Field Marketing • Ability to define success metrics and reporting plans for sponsorships, gifting campaigns, and events • Judgment about when to use AI and when human review is required • Vendor and program management skills, including sponsorship evaluation, scope negotiation, and vendor accountability • Proactive embrace of AI and emerging technologies • Valid right-to-work authorization depending on country of employment • Successful background check may be required

🏖️ Benefits

• Every permanent Webflower receives equity (RSUs) • Comprehensive medical, dental, and vision plans for full-time employees and dependents, with Webflow covering most premiums • 12 weeks of paid parental leave for all parents • 6+ weeks of additional paid leave for birthing parents • Inclusive care for family planning, menopause, and midlife transitions • Flexible vacation • Paid holidays • Sabbatical program • Mental health resources, therapy, and coaching • 401(k) with 100% employer match up to $6,000/year in the U.S. • Support for retirement savings globally • Monthly localized stipends for work and wellness expenses, including Wi-Fi and workouts • Annual WIN bonus program for full-time, permanent, non-commission employees • Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on contract and country/state of employment • Reasonable accommodation for individuals with disabilities