Market Manager

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🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $99.6k - $113.5k / year

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

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Weedmaps

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🏪 Marketplace

👥 B2C

💰 $325M Post-IPO Equity on 2021-06

Marketplace • B2C

Weedmaps is an online platform that connects cannabis consumers with dispensaries, deliveries, and brands. Since 2008, Weedmaps has provided information on cannabis strains, products, and retailers. It serves a wide range of regions across the United States, including major cities like Los Angeles, San Francisco, Denver, and New York City. The platform also offers educational resources and news about cannabis, catering to a community of consumers, patients, doctors, and retailers. Through its website and app, Weedmaps enables users to find and order cannabis-related products while supporting businesses in the cannabis industry.

📋 Description

• Manage specific regional territories to achieve marketing goals & objectives. • Grow WM customer base by increasing full funnel customer acquisitions. • Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate “retail appreciation days”. • Enhance client relationships through meaningful engagement and support activities. • Manage existing relationships and engage new potential customers. • Execute culturally relevant strategies & programs that support WM clients, customers and the industry. • Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations. • Executes programming within an allocated marketing budget. • Understands regional marketing plans and tailoring them to maximize field market spend. • Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market. • Develops strategic partnerships with culturally relevant partners. • Evaluates partnerships, events, campaign and marketing strategies’ return on investments (ROI). • Supports overall revenue and marketing team goals and programs. • Drives Weedmaps collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds. • Manages all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting. • Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback. • Effectively manage stakeholders to achieve regional market OKRs. • Ensures all stakeholders are trained and execute to company standards. • Drive a company owned vehicle for business events.

🎯 Requirements

• Bachelor’s degree in business, marketing, communication or other related field. • 7 years experience in marketing or other related management role • Knowledgeable of cannabis marketing best practices • Professional, philanthropic, and/or community experience in the cannabis industry • Experience with marketing tools and software • Experience working in the technology industry • Ability to interact with people of all different levels and backgrounds in a team environment • Excellent organization and communication • Leadership, problem solving, and networking skills • Must have a valid driver's license with minimal points • Ability to travel up to 80%

🏖️ Benefits

• Physical Health (Medical, Dental & Vision) • 100% employer-paid premium for employees • Up to 80% coverage for dependents • Company HSA contribution with the High Deductible Health Plan • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) • Basic Life, Voluntary Life and AD&D Insurance options • Supplemental, voluntary benefits • Student Loan Repayment/529 Education Savings with a monthly company contribution • FSA (Medical, Dependent, Transit and Parking) • Voluntary Life and AD&D Insurance • Critical Illness Insurance • Accident Insurance • Short- and Long-term Disability Insurance • Pet Insurance • Identity theft protection • Legal access to a network of attorneys • PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) • Paid parental leave