Senior Search & Biddable Performance Manager

🕒 June 17

🤠 Texas – Remote

🤠 Texas – Remote

💵 $123.2k - $140k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Weedmaps

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

📣 Marketing

🏥 Healthcare

💼 Consulting

💰 $325M Post-IPO Equity on 2021-06

Marketing • Healthcare • Consulting

Weedmaps is an online platform that connects cannabis consumers with dispensaries, deliveries, and brands. Since 2008, Weedmaps has provided information on cannabis strains, products, and retailers. It serves a wide range of regions across the United States, including major cities like Los Angeles, San Francisco, Denver, and New York City. The platform also offers educational resources and news about cannabis, catering to a community of consumers, patients, doctors, and retailers. Through its website and app, Weedmaps enables users to find and order cannabis-related products while supporting businesses in the cannabis industry.

📋 Description

• Own paid search and intent-based performance strategy and execution across Google Ads (Search, Performance Max, Demand Gen, YouTube, Display) and Microsoft/Bing, accountable for budget pacing, bidding strategy, and performance against new-shopper and efficiency targets. • Drive efficient growth in First-Time Shoppers and Global Unique Shoppers, with a specific mandate to lower cost-per-first-time shopper on high-CPA channels (e.g., Search, Bing) while scaling volume. • Manage Google Ads holistically as a single cross-surface platform, leveraging automated bidding, audience signals, first-party conversion data, and campaign structure to maximize incremental acquisition. • Partner with the performance-creative function and Creative team to brief, test, and iterate search, video, and display assets, translating performance signals into the next round of creative concepts. • Design and run a continuous experimentation roadmap (A/B and incrementality testing) across audiences, creative, bidding, and landing pages to compound learnings over time. • Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume. • Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts in good standing. • Partner with Finance and the Senior Director on growth projections, budget scenarios, and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets). • Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data. • Evaluate, test, and onboard new platforms, partners, and ad tech as opportunities and platform risk dictate; building resilience against channel volatility. • Present channel performance, insights, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating cadence.

🎯 Requirements

• 5-8 years of hands-on paid media experience with deep expertise in paid search (Google Ads) and intent-based, auction-driven buying, with extensive working knowledge of all campaign types. • Demonstrated track record of owning significant paid budgets and scaling user acquisition efficiently against clear CPA/ROAS and volume targets. • Strong analytical foundation: fluent in metrics such as CPA, CPC, CTR, ROAS, and downstream quality/retention signals, with the ability to turn data into action. • Proven experimentation mindset with a record of designing and executing A/B and incrementality tests. • Experience partnering with creative teams on performance creative across search, video, and display assets. • Track record of cross-functional collaboration with Product, Creative, Lifecycle/CRM, Data, and Finance. • Excellent organization, prioritization, and communication skills, with the ability to operate independently in a fast-paced, ambiguous environment.

🏖️ Benefits

• Physical Health (Medical, Dental & Vision) • 100% employer-paid premium for employees • Up to 80% coverage for dependents • Company HSA contribution with the High Deductible Health Plan • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) • Basic Life, Voluntary Life and AD&D Insurance options • Supplemental, voluntary benefits • Student Loan Repayment/529 Education Savings with a monthly company contribution • FSA (Medical, Dependent, Transit and Parking) • Voluntary Life and AD&D Insurance • Critical Illness Insurance • Accident Insurance • Short- and Long-term Disability Insurance • Pet Insurance • Identity theft protection • Legal access to a network of attorneys • PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) • Paid parental leave