Social & Brand Strategist

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $115k - $135k / year

⏰ Full Time

🟠 Senior

🔴 Lead

💃 Brand Manager

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Weedmaps

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🏪 Marketplace

👥 B2C

💰 $325M Post-IPO Equity on 2021-06

Marketplace • B2C

Weedmaps is an online platform that connects cannabis consumers with dispensaries, deliveries, and brands. Since 2008, Weedmaps has provided information on cannabis strains, products, and retailers. It serves a wide range of regions across the United States, including major cities like Los Angeles, San Francisco, Denver, and New York City. The platform also offers educational resources and news about cannabis, catering to a community of consumers, patients, doctors, and retailers. Through its website and app, Weedmaps enables users to find and order cannabis-related products while supporting businesses in the cannabis industry.

📋 Description

• Monitor platform trends, creator ecosystems, internet culture, and audience behaviors. • Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming. • Translate audience insight into actionable strategic recommendations. • Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity. • Partner with Creative Leadership to evolve strategic insights into campaign platforms. • Collaborate with Editorial and Social teams on content calendars, recurring franchises, and creator programming. • Connect Learn, The Feed, social, lifecycle, and creator content into a cohesive content ecosystem. • Analyze audience engagement and content performance. • Identify repeatable content frameworks and scalable creative systems. • Share audience learnings across Creative, Editorial, Lifecycle, Product Marketing, and Growth teams.

🎯 Requirements

• 7+ years in social strategy, creative strategy, content strategy, editorial strategy, or brand marketing. • Experience developing platform-native content strategies. • Strong understanding of creator ecosystems, internet culture, and audience behavior. • Experience developing audience-driven creative briefs and campaigns.

🏖️ Benefits

• Physical Health (Medical, Dental & Vision) • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) • Basic Life, Voluntary Life and AD&D Insurance options • Supplemental, voluntary benefits • PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) • Paid parental leave