Channel Partnerships Manager

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WellTheory

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🏥 Healthcare

🧘 Wellness

🤝 B2B

🔥 Funding within the last year

💰 $14M Series A - WellTheory on 2025-10

Healthcare • Wellness • B2B

WellTheory is a membership-based care company that provides evidence-based nutrition and lifestyle coaching focused on autoimmune and inflammatory conditions. They offer personalized, ongoing care delivered by a care team (registered dietitians, certified health coaches, and care coordinators), advanced lab testing, programs for stress, sleep and movement, and unlimited messaging/1:1 coaching. WellTheory serves both individuals and employers/health plans — offering members reduced symptoms through diet and lifestyle changes and providing employers tools like claims analysis and outcomes reports to lower specialty medication spend.

📋 Description

• Activate in-flight channel partnerships from signed contract through first joint deal and steady-state co-selling • Build co-selling infrastructure, including joint pipeline reviews, opportunity assessment processes, and partner-facing playbooks • Manage ongoing partner relationships, meeting cadences, executive relationships, and escalations • Drive new channel partnership negotiations from initial conversation through contracting • Partner with AEs and Sales Ops to route, track, and follow up on channel-sourced leads in Salesforce • Represent WellTheory independently in executive-level partner conversations • Run meetings, present WellTheory’s model, and build credibility with senior health plan and PBM stakeholders • Step into in-flight deals, operationalize partner launches, and build the partnership playbook • Travel 10–20% depending on time of year

🎯 Requirements

• 7–12+ years of experience in channel partnerships, partner management, or business development • Experience in digital health, benefits technology, or health plan/PBM adjacencies • Experience activating partnerships end-to-end, from first conversation through negotiation, contracting, co-selling setup, and first revenue • Experience building and educating a market around a new category or model of care • Strong verbal and written communication and presentation skills • Ability to craft emails, proposals, and partner-facing materials • Ability to operate hands-on in a fast-paced, high-growth startup environment • Consultative partnership approach • Ability to collaborate with internal and external stakeholders and create mutual accountability • Ability to qualify opportunities realistically and maintain an accurate pipeline • Willingness to travel 10–20% of the time • Ability to work effectively in a fully remote, documentation- and process-oriented environment • Existing relationships with health plan, PBM, or care navigation channel partners are a bonus • Sales experience at a best-in-class digital health company is a plus • Deep empathy for the lived experience of autoimmune patients • Beginner’s mindset and willingness to learn • Demonstrated persistence and resilience

🏖️ Benefits

• A team that genuinely cares about each other and the members they serve • Fully remote work • Annual company retreat • $150–190K base salary plus bonus • Meaningful equity • Benefits • Equal opportunity employer • Hiring-process accommodations available