Head of Commercial

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WellTheory

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🏥 Healthcare

🧘 Wellness

🤝 B2B

🔥 Funding within the last year

💰 $14M Series A - WellTheory on 2025-10

Healthcare • Wellness • B2B

WellTheory is a membership-based care company that provides evidence-based nutrition and lifestyle coaching focused on autoimmune and inflammatory conditions. They offer personalized, ongoing care delivered by a care team (registered dietitians, certified health coaches, and care coordinators), advanced lab testing, programs for stress, sleep and movement, and unlimited messaging/1:1 coaching. WellTheory serves both individuals and employers/health plans — offering members reduced symptoms through diet and lifestyle changes and providing employers tools like claims analysis and outcomes reports to lower specialty medication spend.

📋 Description

• Lead and scale WellTheory’s commercial engine and full go-to-market strategy • Build a unified sales organization driving predictable revenue and long-term relationships with employer and health plan partners • Report to the CEO and work directly with the CEO on sales strategy and plans • Meet or exceed company revenue targets • Develop the sales team, hire exceptional talent, and build a high-performing, repeatable commercial engine • Build and refine the sales playbook as the team scales over the next 12–18 months • Close the first WellTheory deal during onboarding, including generating pipeline, crafting outreach, running calls, and closing contracts • Shape WellTheory’s market presence, brand, buyer journey, and outcomes narrative • Coach sales pitches and join sales calls as needed • Generate pipeline, craft prospect emails, schedule meetings, attend conferences, and use sales tools • Maintain an up-to-date CRM and clearly document deal progress • Partner closely with the CEO throughout the commercial and sales process

🎯 Requirements

• 12–18+ years of experience in sales roles with progressively increased scope • Proven commercial leadership in digital health, value-based care, or benefits innovation • Experience building and scaling revenue functions from early traction through growth • Experience moving from founder-led sales to a high-performing, repeatable commercial engine • Experience managing complex, multi-stakeholder sales cycles with employers, payers, and channel partners • Experience taking engagements through contracting and launch • Ability to navigate RFPs and procurement • Financial modeling expertise • Fluency in go-to-market design, revenue forecasting, and pipeline strategy • Strong storytelling, relationship-building, presentation, verbal, and written communication skills • Experience hiring and leading high-performing teams with empathy and accountability • Comfortable building sales infrastructure, iterating quickly, and operating in ambiguity • Willingness to work hands-on as a player-coach, including generating pipeline, crafting outreach, running calls, attending conferences, and closing deals • Ability to maintain CRM accuracy and document deal progress clearly • Empathy for the lived experience of autoimmune patients • Curiosity, beginner’s mindset, persistence, and willingness to take initiative

🏖️ Benefits

• A team that genuinely cares about each other and the members we serve • A fully remote company • Annual company retreat • On Target Earnings: $500,000, with final amount depending on directly relevant skills and experiences • Meaningful equity • Benefits • Diverse, inclusive, and authentic team environment • Equal opportunity employer • Hiring-process accommodations available