Customer Lifecycle Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $85.6k - $98.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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WEX

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1983

🏥 Healthcare

📦 Logistics

✈️ Travel

💰 $310M Post-IPO Debt on 2020-06

Healthcare • Logistics • Travel

WEX is a global commerce platform specializing in various business solutions to address operational challenges. They provide services in managing and mobilizing fleets with their fuel card systems, offering comprehensive fleet management and analytics. Additionally, they focus on business payments solutions that streamline processes across industries, enhancing efficiency and security. WEX is also involved in employee benefits administration, helping organizations effectively manage health and reimbursement accounts. Their diverse range of services caters to numerous sectors, emphasizing innovation, sustainability, and effective solutions for business growth.

📋 Description

• Develop and implement ongoing programs and campaigns that enhance customer engagement, adoption, and retention • Build and execute multi-channel customer-focused campaigns to increase adoption, ongoing usage, customer retention, and satisfaction • Spend time with customers to understand pain points, improve customer experience, and tailor adoption strategies • Track product usage, churn rates, and retention rates to evaluate lifecycle initiatives and optimize investments • Partner with the business and Digital Marketing team to align on customer engagement strategies and execution • Manage risks and resolve issues impacting deliverables or objectives • Deliver campaigns on time and on budget while ensuring efficient resource management • Lead ongoing reporting and evaluation of campaign results to drive data-informed decisions • Develop and execute the full lifecycle marketing plan across North American Mobility customers

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or related field • 5+ years of B2B marketing experience • Experience ideally in the Financial Industry, Payments or Fintech • Proven success in lifecycle/retention strategies across digital and multi-channel campaigns • Experience using marketing automation technology • Strong quantitative, analytical, and pipeline management skills • Ability to synthesize data into actionable insights • Excellent organizational, communication, and interpersonal skills • Ability to manage complex projects, influence stakeholders, and thrive in fast-paced, evolving environments • Master's Degree preferred • Experience with Gemini or marketing-related software • Openness to utilizing technical skills to apply operational efficiencies and increase marketing intelligence

🏖️ Benefits

• health, dental and vision insurances • retirement savings plan • paid time off • health savings account • flexible spending accounts • life insurance • disability insurance • tuition reimbursement • quarterly or annual bonus for non-sales roles, based on role and applicable plan