Lead Manager, Brand Campaigns

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Make-A-Wish America

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1980

🤲 Charity

🤝 Non-profit

Charity • Non-profit

Make-A-Wish America is a nonprofit organization that grants life-changing wishes to children with critical illnesses, providing hope, strength, and joy to patients and their families. It raises funds and coordinates volunteers and corporate partners through a national foundation and local chapters across the United States to arrange personalized wishes and support impacted families.

📋 Description

• Support development of campaign plans and execute activation elements for MAW national drive periods. • This includes supporting the development of activation materials and planning content such as chapter toolkits, and execution of campaign activation elements including media (paid, PSA and in-kind) and events. • Liaise with various stakeholders across the organization to align on business objectives, revenue goals, assets needed, celebrity/influencer requests, prioritization and other relevant campaign needs. • Synthesize campaign priorities with stakeholder objectives and needs to produce alignment documents and creative brief recommendations to the Director of Campaigns. • Translate campaign objectives and direction to drive social media, earned media, and entertainment marketing activation strategy recommendations (to Director of Campaigns and/or Social Media/PR/ESR leaders) and support planning. • Work with internal and external creative resources on development and delivery of creative materials such as campaign storytelling content, paid/in-kind advertising and PSAs. • Coordinate with Corporate Alliances on partner deliverables across MAW owned channels, ensuring clear communication to the appropriate channel owners. • Troubleshoot and propose solutions when campaign prioritization conflicts arise, elevating issues when necessary for resolution. • Collaborate with project management, creative services, and communications team to ensure key deadlines are being met, and to evolve and optimize the planning and development process. • Conduct periodic campaign reviews with stakeholders to assess effectiveness and optimize campaign resources and assets. • Collect performance data, revenue results, anecdotal feedback, etc. to inform a thorough and actionable activity evaluation and reporting, such as post-campaign debriefs or PSA performance tracking. • Manage the process of collecting and reflecting chapter feedback on campaign resources and assets. • Work with and support Director budgeting and billing, RFPs and agency/vendor management. • Performs other job-related duties, as assigned.

🎯 Requirements

• Bachelor’s degree in Marketing, Communication or related field required. • 5+ years of relevant experience in marketing, communications, or public relations (nonprofit, corporate, or agency), or an equivalent combination of education and experience. • 3+ years of marketing experience in a non-profit setting, or equivalent managing a non-profit partnership in a brand/agency setting is preferred. • Experience leading cross-functional teams to execute projects. • Comfortable in a fast-moving, constantly evolving and dynamic environment. • Strong computer skills required, specifically in Microsoft Office applications. • Experience in partnership marketing a plus.

🏖️ Benefits

• Comprehensive benefit package, effective day 1: Medical, Vision*, Dental*, Wellness • Competitive compensation with annual incentive potential • Health Savings Account and Flexible Spending Account Options • Health Reimbursement Account fully funded by Make-A-Wish America • Short Term Disability*, Long Term Disability* and Life Insurance • Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo • 401(k) Retirement Savings Plan with 5% match after one year of service • Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program • The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires • Competitive PTO starting at 15 days, with enhanced time off for senior roles • 10 Sick Days • 11 Paid Holidays • 2 Volunteer Days after one year of service • 2 Personal Days accrued annually • Parental Leave • Employee Awards and Recognition Programs • Individual and Leadership Development • Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets