Lead Digital Events Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $133k - $225k / year

⏰ Full Time

🟠 Senior

🎪 Events

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

📋 Description

• Own the global strategy, calendar, and execution model for Workiva's full digital events portfolio, including webinars, virtual experiences, on-demand sessions, and digital event activations • Work cross-functionally across regions to support in-region execution of the digital events portfolio • Design audience segmentation, format strategy, and content programming across enterprise buyer personas and go-to-market priorities • Build repeatable frameworks and playbooks for consistent, scalable execution • Lead vendor and platform relationships for webinar platforms, virtual event tools, and production partners • Integrate AI into digital event workflows, including personalization, content acceleration, follow-up automation, and performance analysis • Own a pipeline target tied to the digital events portfolio • Align digital event programming to Workiva's demand priorities • Partner with Field Marketing and Campaign Managers to integrate digital events into broader go-to-market motions • Build and own full-funnel reporting across registration, attendance, engagement, follow-up conversion, and pipeline influence • Apply attribution frameworks to understand channel contribution • Drive channel efficiency improvements • Use data to make evidence-backed recommendations to leadership

🎯 Requirements

• 8+ years in B2B SaaS demand generation, digital events, or integrated campaign roles • Bachelor's Degree • Experience in a platform-first or multi-solution SaaS environment, marketing to multiple buyer personas • Background in demand generation or account-based experience (ABX) strategy, with a track record of connecting campaigns to pipeline • Hands-on use of AI tools to support content creation, personalization, or event performance analysis • Ability to influence sales teams on follow-up and pipeline conversion without direct authority • Demonstrated ownership of a digital events or webinar program with direct pipeline accountability • Experience designing and scaling virtual experiences beyond standard webinars, such as virtual summits, on-demand content hubs, or multi-session digital events • Working knowledge of enterprise sales cycles and how digital events contribute to a full-funnel demand model • Proficiency with webinar and virtual event platforms, such as ON24, Zoom Events, and Goldcast • Proficiency with marketing automation and CRM systems, such as Marketo and Salesforce • Proven ability to build performance dashboards, own attribution reporting, and present data-driven recommendations to senior stakeholders • Strong communication skills, including clear program briefs, concise summaries, and effective collaboration with cross-functional partners

🏖️ Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match • Comprehensive employee benefits package • Flexible work location: office or remotely from any location within the employee's country of employment • Reasonable accommodations for applicants with disabilities