Marketing Operations Manager

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $110k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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WorkWave

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1984

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

WorkWave is a leading provider of field service management software designed to enhance the efficiency of businesses across a wide range of industries. Their software solutions streamline operations, optimize workflows, and improve customer experiences. WorkWave's products encompass CRM & ERP software, field operations management, routing and scheduling, billing and payments, along with fintech and marketing solutions. With tools tailored for industries such as pest control, cleaning, HVAC, lawn care, and delivery, WorkWave aims to support businesses in increasing operational efficiency and customer satisfaction through technology-driven solutions.

📋 Description

• Serve as day-to-day administrator for core marketing platforms, including Pardot, Webflow, Google Analytics 4, 6sense, ZoomInfo, and DataGroomr • Implement and maintain Pardot automation rules, lead scoring, and grading frameworks • Manage ZoomInfo integrations with Pardot and Salesforce, supporting data imports and accurate contact and account data flows • Configure and maintain GA4 data streams, event tracking, custom dimensions, conversion goals, and attribution reporting • Build and maintain Pardot forms, automation rules, email templates, and dynamic lists • Manage data imports, deduplication, and contact record hygiene • Support evaluation and onboarding of new marketing tools; maintain platform documentation and assist with vendor coordination • Maintain Salesforce integrations across marketing platforms, including data flows, field mapping, and sync processes • Review Pardot/Salesforce sync errors daily and resolve or escalate issues promptly • Enforce lead tracking standards, UTM consistency, source attribution accuracy, and full-funnel visibility • Identify and resolve duplicate records, missing fields, and Pardot/Salesforce sync errors • Monitor lead flow and funnel metrics, flag anomalies, and resolve tracking or conversion gaps cross-functionally • Own data privacy compliance operations, including GDPR/CCPA removal requests • Perform monthly database health checks, including deduplication scans, spam/test record removal, and list hygiene • Build ad hoc lists and segments in Salesforce and Pardot for campaign audiences • Audit tracking implementations, tag configurations, and data flows for reporting accuracy • Help identify, evaluate, and implement AI-powered workflows for content production, campaign execution, data enrichment, and reporting automation • Document and maintain AI workflow processes • Serve as primary marketing systems expert and point of contact for Sales, IT, and Revenue Operations • Manage vendor relationships, renewals, and license governance across the marketing technology portfolio

🎯 Requirements

• 5+ years of hands-on experience in Marketing Operations, Revenue Operations, or Demand Generation in a B2B environment • Strong proficiency with Pardot (Salesforce Marketing Cloud Account Engagement) • Strong proficiency with Salesforce CRM, including marketing data flows, campaign tracking, and lead/contact management • Strong proficiency with Google Analytics 4 (GA4) and Tag Management Systems • Experience with 6sense or comparable ABM/intent data platforms • Experience with ZoomInfo or comparable data enrichment tools and integration with CRM/MAP systems • Proven experience managing lead scoring, grading, routing, and data hygiene frameworks • Familiarity with building, documenting, and implementing modern AI-driven marketing workflows • Highly adaptable and comfortable in a fast-changing environment • Able to work as a self-directed problem solver and individual contributor • Detail-oriented and analytical, with focus on data accuracy, system hygiene, and documentation • Able to translate complex technical architectures into actionable operational steps for cross-functional partners • Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant certification preferred • Google Analytics 4 certification preferred

🏖️ Benefits

• Casual work environment and remote work flexibility • Flexible Time Off policy or generous PTO plan (role dependent) • Paid holidays • Up to 4 weeks paid bonding leave • Tuition reimbursement • Employee Assistance Program through TotalCare, including free counseling 24/7/365, financial counseling, legal guidance, and adoption assistance services • 24/7 access to virtual medical care with Teladoc • Health and dental insurance • 401k with company match • Quarterly awards based on peer nominations • Regional discounts and perks • Opportunities to participate in charitable events and give back to the community • Extensive video libraries for soft skill and role-specific training available 24/7 • Live trainings throughout the year • Flexible collaboration in the office or virtually • Access to offices when working remotely isn’t feasible, or for cross training, team building, and brainstorming