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Associate Director, Reporting Solutions

🔥 0 minutes ago

🇺🇸 United States – Remote

đź’µ $120k - $145k / year

⏰ Full Time

đźź  Senior

đź‘” Director

đź‘» Ghost score 0%

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Logo of Wpromote

Wpromote

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

đź“‹ Description

• Lead and develop the Reporting Solutions team, managing approximately three employees • Set the strategy and roadmap for Reporting Solutions • Establish a product-oriented approach to reporting based on client feedback, business needs, usage patterns, and emerging technologies • Partner with clients and internal stakeholders to translate complex marketing and business questions into actionable reporting and analytics experiences • Define reporting patterns across clients and verticals, determining what should be standardized, configurable, or customized • Guide development of reusable reporting capabilities for B2B, Retail Media, and other strategic verticals • Partner with Data Engineering and Product on data models, metrics, dimensions, quality requirements, and platform capabilities • Establish standards for reporting quality, visualization, UX, performance, documentation, and QA • Provide technical and strategic guidance on complex reporting initiatives • Evaluate interactive applications, self-service analytics, AI-enabled reporting, conversational analytics, and other emerging approaches • Measure reporting effectiveness through adoption, usability, stakeholder feedback, and business value • Manage competing priorities while ensuring high-quality delivery

🎯 Requirements

• 7+ years of experience in business intelligence, reporting solutions, marketing analytics, data visualization, or a related discipline • 2+ years of people management experience, including responsibility for coaching, performance management, prioritization, and career development • Experience within an advertising agency, consulting organization, or other multi-client environment • Demonstrated experience leading the design and delivery of client-facing reporting and analytics solutions from requirements through production and ongoing iteration • Strong experience across modern business intelligence and data visualization platforms such as Looker, Looker Studio, Tableau, Power BI, or similar technologies • Strong understanding of data visualization, information architecture, UX, and data storytelling • Strong working knowledge of SQL, analytical data models, metrics, and dimensions • Demonstrated experience identifying opportunities to standardize and scale reporting solutions • Strong understanding of digital marketing and measurement, including common KPIs, media channels, attribution considerations, and reporting needs across clients and business models • Experience working with marketing and advertising data from Google Ads, Meta, Microsoft, The Trade Desk, Google Analytics, Adobe Analytics, or similar platforms • Strong client-facing and executive communication skills • Experience leading complex initiatives across Product, Engineering, Analytics, Media, and client-facing teams • This position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits

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