Digital Media Planner, B2B

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $84k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Lead strategy and execution across sophisticated enterprise accounts in Wpromote's B2B practice • Serve as a strategic partner to clients through thoughtful planning, hands-on optimization, and cross-functional collaboration • Oversee enterprise search initiatives across multiple campaigns, products, and audiences • Partner with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes • Plan direct partner media for always-on, seasonal, and ad hoc campaigns • RFP and evaluate partners against campaign goals, build and evaluate plans against KPIs, and present partnership recommendations • Manage day-to-day vendor and publisher relationships, including plan feedback, creative and specification requirements, tagging, and reporting • Communicate program updates, performance, and recommendations to clients • Lead partner measurement improvements and collaborate with Data Intelligence on reporting and automation • Contribute to performance reporting, insights, and cross-program learnings • Work with Coordinators and Ad Ops on trafficking and track partnership changes, budgets, and IOs • Coordinate creative between media partners and client teams, including launch QA and creative swaps • Bring clients new partners, formats, testing opportunities, incentives, added value, and credits • Stay current on the B2B publisher and partner landscape

🎯 Requirements

• 3-5 years of experience in media planning for publisher direct and/or programmatic media, in an agency or in-house environment • Experience managing vendor and publisher relationships, including RFPs, negotiation, and ongoing performance conversations • Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs • Experience with trafficking programmatic or direct media • Experience working with analytics teams on granular program tracking and performance dashboards • Experience managing sizable budgets that shift frequently • Excellent written, verbal, and interpersonal skills, with the ability to identify and respond to situations quickly • Strong time management and project management skills • Bachelor's degree in Marketing, Communications, or related field, or equivalent experience • Experience planning media for B2B, SaaS, or financial services brands • Experience on large, complex accounts with multiple stakeholders and business units • Familiarity with B2B partner types such as trade publishers, review and comparison sites, newsletters, and sponsored content • Preferred candidates located in PT or CT time zones; ET candidates also considered • Must be authorized to work in the U.S.; position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits