Director, Digital PR

Job not on LinkedIn

🔥 15 minutes ago

🇺🇸 United States – Remote

💵 $110k - $125k / year

⏰ Full Time

🔴 Lead

🎙️ Public Relations (PR)

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Manage, lead, and mentor a team of Digital PR Managers, including ongoing feedback, career development, and annual performance reviews • Direct digital PR strategy and campaign execution for a limited number of enterprise-level clients • Pitch concepts, develop data-led client studies, provide expert commentary, and execute content syndication to earn placements and build brand authority • Educate clients on the role and value of Digital PR and translate campaign KPIs into insights tied to broader marketing and business goals • Serve as the agency's Digital PR subject matter expert in new client kick-off calls, sales calls, and internal training • Grow the program and ensure efforts reflect current best practices for earned media and evolving search and AI discovery behavior • Track Digital PR KPIs and monitor team performance • Maintain and update internal training programs • Collaborate with Creative, Analytics, Content Marketing, and Sales teams • Develop campaign concepts, data study frameworks, and outreach best practices • Shape how earned placements and expert commentary build client brand authority as LLMs and AI platforms change audience discovery and trust

🎯 Requirements

• 6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment • Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of how to build stories around complex products, industries, and decision-makers • 2+ years of people management experience leading and coaching a high-performing team • Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out • Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs • Demonstrated ability to lead outreach and placement strategy to improve earned media performance • Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision • Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority • Strong communication skills, both verbal and written • Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio • May be performed remotely in most states within the US, with some exclusions • Not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume