Senior Direct IO Manager

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $77k - $90k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Lead end-to-end strategy, planning, and activation across direct digital partnerships • Lead always-on, seasonal, and high-profile campaigns • Develop digital-first sponsorships, tentpoles, and custom content integrations • Plan 360 activations spanning digital, physical, and experiential touchpoints • Identify non-standard digital opportunities including custom content, creator tie-ins, experiential extensions, and emerging formats • Bring forward new publisher, data, and measurement solutions that elevate client growth • Champion advanced measurement adoption across digital partner programs • Build deep understanding of client business goals, audiences, and KPIs • Ensure Direct IO activations ladder into unified, integrated media strategies • Lead the full RFP process from brief development through vendor evaluation, negotiation, and final client presentation • Improve workflows across planning, trafficking, reporting, and ad operations • Develop negotiation best practices and upskill the team • Identify incremental partnership opportunities and secure added value • Partner with Programmatic and Integrated Media leaders to deliver a cohesive Display & Video ecosystem • Leverage traditional media knowledge (Linear, OOH, Audio) as value-add expertise complementing digital programs • Serve as the day-to-day client lead and oversee innovative digital activations, partnerships, and custom content programs • Cultivate talent and modern media craft

🎯 Requirements

• 3+ years of media planning & buying experience, with a strong emphasis on premium digital partnerships, sponsorships, and custom activations • Proven ability to build and execute large-scale, publisher-direct programs including brief development, partner vetting, negotiation, and storytelling through recommendations • Strong understanding of digital media channels across display, video, social, and branded content • Familiarity with programmatic and how direct and programmatic strategies intersect to create a unified media approach • Experience overseeing or supporting traditional media (Linear TV, Radio, OOH)—not required but a meaningful plus • Demonstrated ability to lead multiple projects simultaneously and deliver high-quality work in compressed timelines • Strong relationship-building skills with publishers, vendors, and internal partners • Experience developing processes and elevating operational efficiencies • A future-focused, inquisitive mindset with a natural inclination to reimagine and improve • Must be authorized to work in the United States; position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more! • Annual performance bonus • Office hubs in Los Angeles, Chicago, and New York with learning and development opportunities, events, workspace, and in-person collaboration