Senior Director, Client Strategy – Senior Media Director

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Serve as the executive strategic lead and primary business owner across a portfolio of complex accounts • Design and guide full-funnel, multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms • Translate client KPIs, unit economics, and growth goals into media investment frameworks and budget allocations • Lead executive-level client engagements, including QBRs, annual planning sessions, and strategic presentations • Identify same-store growth and expansion opportunities while partnering with Business Development on new opportunities • Own account health metrics, including retention, revenue growth, profitability, and delivery quality • Ensure deliverables meet strategic standards, align with SOWs, and drive measurable impact • Partner with Analytics teams to operationalize MTA, MMM, incrementality testing, and advanced measurement frameworks • Drive structured test-and-learn roadmaps • Connect media, analytics, creative, and client leadership for integrated execution • Lead and mentor Client Strategy team members • Collaborate with channel teams to ensure output supports holistic strategy • Elevate internal processes, planning rigor, and strategic storytelling standards • Monitor industry trends, emerging platforms, and technology shifts to guide client evolution

🎯 Requirements

• 10+ years of experience in media, marketing strategy, or integrated client leadership • 4+ years of experience managing and mentoring high-performing teams • Proven experience leading complex, multi-channel accounts with full-funnel strategy ownership • Strong financial acumen, including budget forecasting, revenue management, and profitability oversight • Demonstrated ability to lead executive-level client conversations and influence senior stakeholders • Deep understanding of attribution models, incrementality testing, and media mix modeling • Experience translating business objectives into integrated media, creative, and data strategies • Exceptional communication skills and ability to simplify complexity into clear, actionable narratives • Strong organizational leadership skills balancing strategic vision and operational execution • Bachelor’s degree in Marketing, Communications, Business, or equivalent experience • Experience working within an agency environment supporting enterprise or high-growth brands preferred • Exposure to retail media networks, commerce media, or performance creative strategy preferred • Familiarity with advanced analytics tools and dashboard platforms preferred • Experience supporting new business pitches and commercial strategy preferred • Position is not eligible for immigration sponsorship • Must be authorized to work in the United States

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, and Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Annual performance bonus • Office hubs in Los Angeles, Chicago, and New York for learning and development opportunities, events, workspace, and in-person collaboration