Senior Director, Paid Social

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $120k - $135k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Lead full-funnel paid social strategy, execution, optimization, and measurement for a portfolio of high-growth clients • Drive strategic client partnerships and solve complex performance challenges • Collaborate with paid search, client strategy, creative, analytics, and programmatic experts to deliver integrated marketing solutions • Identify growth opportunities and connect paid social initiatives to broader business outcomes • Manage a team of 2–5 Director and Associate Director-level leaders • Own client retention and growth, profitable resource and P&L management, and contributions to company OKRs and vision roadmap • Oversee key client accounts with executive leadership, business strategy, and innovation conversations • Champion measurement modernization, including incrementality testing, MMM, platform partner adoption, and AI-assisted workflows • Conduct performance reviews, monthly check-ins, and professional development plans for direct reports • Train and coach leaders and account teams on media planning, campaign building and optimization, reporting, platform nuances, data processing, and analysis • Coach direct reports on foundational leadership skills • Refine training processes and materials for scalable, AI-enabled onboarding • Maintain knowledge of paid search, SEO, content marketing, email marketing, and programmatic • Assist sales with audits, decks, and pitches for prospective clients • Improve business processes and workflows across account teams, clients, accounting, and marketing • Report to the Head of Paid Social and upper executives on growth, retention, new business, and partnerships • Identify, solve, and escalate critical client or account issues • Provide concise, actionable information to senior leadership • Strengthen partnerships with social platforms and leverage emerging product opportunities • Lead social-related discussions and participate in internal or public speaking opportunities as a paid social thought leader

🎯 Requirements

• 9+ years of experience working in paid media advertising, comprising media planning/buying in paid social for high-growth ecosystems within an agency environment • Minimum of 3–4 years of prior staff management experience, with career development and mentoring experience • Positive attitude and strong coaching/leadership skills • Performance marketing and brand marketing/planning experience required • Experience contributing to new business pitches, strategic audits, or account growth planning • Strong fluency with incrementality testing, MMM, and server-side/CAPI integrations, or experience overseeing teams that operationalize them • Experience with Google Analytics and Adobe Analytics • Working knowledge of the platform partner ecosystem (e.g., Meta Business Partners) and broader ad tech landscape • Expert working experience in Google Suite, Excel, PowerPoint, and Asana • Strong experience building and articulating full-funnel growth marketing initiatives for diverse clients and verticals • Excellent oral, written, and interpersonal skills • Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools (nice to have) • Track record designing or operationalizing AI-assisted workflows, automation, or tooling (nice to have) • Advanced analytical skills, including SQL or comparable analytics proficiency and comfort with BI/dashboards (nice to have) • Must be authorized to work in the United States; position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and not being on a Performance Improvement Plan)