Senior Marketing Content Writer, Demand Generation

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SentiLink

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🔐 Security

💳 Fintech

💸 Finance

💰 $70M Series B on 2021-08

Security • Fintech • Finance

SentiLink is a company that partners with leading financial institutions to tackle identity theft and fraud at the point of application. Their solutions incorporate expert analysis and machine learning models to identify and manage fraud effectively. SentiLink targets various types of fraud including synthetic, identity theft, and first-party fraud, and provides flexible integration options such as APIs to suit diverse customer needs. With a focus on data security and a customer-centric approach, SentiLink delivers real-time insights and solutions to financial institutions and fintech companies, enhancing their ability to approve legitimate customers while minimizing fraud.

📋 Description

• Own execution of the derivative content kit for every campaign end-to-end, including landing pages, email and nurture sequences, ad copy, benchmark briefs, webinar abstracts, seller-ready one-pagers, whitepapers, LinkedIn posts, and more • Partner with Demand Generation and Product Marketing to translate campaign messaging into audience-specific copy across verticals, buyer roles, and funnel stages • Support event content for industry conferences and SentiLink’s user conference, including pre-show outreach, registration copy, session promotion, and post-event follow-up sequences • Own the social editorial calendar and publishing, including cadence, queue, creative, and copy • Work with marketing stakeholders to implement new video strategies • Build and maintain the partner proof library, including case studies, reference stories, quote database, retro one-pagers, and win narratives • Develop campaign video content for YouTube using a test-and-refine approach • Execute AEO and SEO work across demand generation properties and support the broader search program • Measure work against conversion, engaged accounts, raised hands, and sourced pipeline

🎯 Requirements

• 5+ years writing marketing content, with the majority of that time in demand generation or growth-focused work • Demonstrated experience producing a full campaign kit from a single anchor asset • Strong ability to write for a technical B2B audience in a regulated space such as fintech, financial services, risk, payments, or security • Ability to turn SME input into compelling copy • Comfortable owning deadlines across concurrent campaigns in a shifting-priority environment • Ability to use AI as a support tool without relying on it as a primary writing source • Experience in a fast-paced, high-growth start-up prioritizing in-depth product knowledge • Experience writing about a technical product creatively within an established brand voice • Experience working within an emerging market content team and developing new messages for established markets • Legally authorized to work in the United States • Must live in the United States • Experience with marketing automation and tools such as HubSpot, SEMRush, Canva, and WordPress • Background in fraud, identity, credit risk, trust and safety, or lending preferred

🏖️ Benefits

• Employer paid group health insurance for you and your dependents • 401(k) plan with employer match • Flexible paid time off • Regular company-wide in-person events • Home office stipend