Paid Media Manager

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

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Fundraise Up

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤲 Charity

💳 Fintech

☁️ SaaS

Charity • Fintech • SaaS

Fundraise Up is a digital platform that revolutionizes the way nonprofits conduct online fundraising. It offers a suite of tools designed to enhance donor engagement and boost conversion rates, including optimized campaign pages, a checkout system, and pre-built UI components. Fundraise Up supports global fundraising with multi-language capabilities and provides comprehensive security features to protect both donor data and the fundraising process. It integrates seamlessly with various platforms and uses artificial intelligence to personalize the donation experience. Its mission is to maximize donations for causes worldwide through innovative technology and strategic partnerships with nonprofits.

📋 Description

• Own the paid media strategy and operating plan across Google Ads, LinkedIn, and Meta/Instagram. • Translate pipeline and revenue goals into quarterly and monthly paid media plans with forecasts, milestones, and success measures. • Build, launch, optimize, and scale paid search and paid social campaigns. • Own budget pacing and performance management; reallocate spend based on evidence. • Develop and lead experimentation across creative, copy, formats, bids, audiences, channels, offers, and landing pages. • Evaluate the conversion journey from impression through pipeline and recommend improvements. • Build weekly, monthly, and quarterly reporting connecting spend and channel performance to pipeline, account engagement, conversion, and revenue. • Partner with Revenue Operations on attribution, lead routing, source tracking, and data quality across ad platforms, HubSpot, and Salesforce. • Partner with the ABM Manager on priority-account targeting and account-based campaigns. • Collaborate with Design, Content, Events, and Lifecycle Marketing on campaign assets and performance feedback. • Lead event-targeted, geo-fencing, retargeting, and integrated campaign programs. • Establish and improve paid media playbooks, dashboards, testing logs, quality controls, and workflows. • Monitor platform, privacy, measurement, and market changes and recommend responses. • Use AI to accelerate analysis, reporting, copy development, audience research, test design, and operational efficiency.

🎯 Requirements

• 5+ years of hands-on paid media experience, including direct in-platform ownership of Google Ads and LinkedIn Campaign Manager; experience with Meta/Instagram is strongly preferred. • Demonstrated ownership of a paid media program or major channel, including strategy, execution, budget management, forecasting, optimization, and reporting. • Strong command of paid search fundamentals, including keyword strategy, match types, campaign and ad-group structure, Quality Score, bidding strategies, and conversion tracking. • Strong working knowledge of LinkedIn paid social, including Sponsored Content, Lead Gen Forms, job and company targeting, matched audiences, and account-list activation. • Experience connecting media performance to downstream funnel outcomes such as qualified leads, opportunities, pipeline, and revenue. • Experience designing structured experiments and translating findings into decisions, not just observations. • Experience with UTM governance, attribution, and the flow of campaign-source data through a marketing automation platform and CRM; HubSpot and Salesforce experience is preferred. • Strong analytical judgment and the ability to turn complex data into clear recommendations for technical and non-technical stakeholders. • Ability to operate independently, prioritize competing initiatives, and make sound decisions in an evolving environment.

🏖️ Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family. • FSA and HSA Spending Account. • 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday. • 401(k) plan with company match. • 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D. • Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers). • Generous home office stipend to support your remote workspace. • Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars). • Charitable giving program and paid volunteer time off with registered non-profits.