Senior Manager, Programmatic B2B

🕒 June 18

🇺🇸 United States – Remote

💵 $84k - $100k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 35%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Lead B2B programmatic strategy development aligned with client objectives such as lead quality, account penetration, and sales velocity • Connect programmatic impact to CRM and pipeline metrics including MQLs, SQLs, pipeline velocity, and ROI • Manage campaign execution and optimization across display, video, native, and ABM-driven programmatic programs • Develop and evolve best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution • Collaborate with B2B data and technology partners including Bombora, 6sense, LiveRamp, LinkedIn, and Demandbase • Support new business efforts with programmatic insights, recommendations, pricing considerations, and case studies • Partner with paid social, search, and content teams on integrated full-funnel demand generation programs • Share programmatic trends, privacy developments, and audience strategies with internal teams and clients • Maintain accurate budgeting, pacing, forecasting, and performance reporting • Resolve performance, strategy, and client relationship challenges with data-driven recommendations • Represent the agency in client meetings, partner conversations, and industry events • Onboard new advertisers, support client relationships, educate clients and colleagues, and contribute to Wpromote’s programmatic capabilities

🎯 Requirements

• 3–5 years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment • Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization • Experience working within DSPs such as The Trade Desk, DV360, and StackAdapt • Experience with ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation • Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes • Working knowledge of B2B analytics and martech ecosystems such as Google Analytics, 6sense, Bombora, and Demandbase • Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights • Ability to collaborate across creative, media, strategy, and analytics teams • Interest in B2B ad tech, data privacy, and audience intelligence trends • Preferred candidates will be located in CT or ET time zones; PT candidates will also be considered • Position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Office hubs in Los Angeles, Chicago, and New York for learning and development opportunities, events, workspace, and in-person collaboration

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