Director of Marketing – Advertising, Rewards

🔥 6 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $160k - $185k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Xsolla

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Xsolla is a company specializing in game commerce solutions. It provides tools and services that empower video game developers to monetize, distribute, and fund their games, helping them to increase revenue at any stage of development. Xsolla offers a wide range of solutions such as customizable web shops, payment processing, fraud prevention, and social packages to enhance player engagement. With over 19 years of experience in the video game industry, Xsolla collaborates with developers and publishers globally to manage compliance, taxes, and operational complexities, allowing them to focus on connecting with their players. Their services are designed to work with popular game development platforms like Unity, Unreal, and Cocos Creator, supporting a wide array of local payment methods worldwide.

📋 Description

• Co-develop and operationalize an integrated go-to-market strategy across the Advertising & Rewards portfolio, supporting Xsolla Ads, Rewards, Xsolla Choice, Xsolla ID+ and Backpack • Translate strategic direction into positioning, messaging, launch roadmaps, and measurable GTM outcomes • Provide thought leadership on narrative development, competitive positioning, and content strategy • Build the narrative, messaging, and marketing plan supporting Xsolla Ads’ expansion into brand and agency sales • Partner on Xsolla’s strategic brand initiative and roll out new positioning • Own the cross-product narrative across Choice, ID+ and Backpack, Rewards, and Ads • Build messaging frameworks, value propositions, and proof points for each audience • Translate positioning into decks, one-pagers, case studies, demand stories, web and landing-page copy, and event narratives • Equip BD and sales teams with assets, talk tracks, and competitive positioning • Develop audience- and persona-specific demand stories for gaming and non-gaming ICPs • Own the marketing operating model, including campaign intake, prioritization, GTM documentation, and approvals • Maintain GTM calendars and coordinated launch and event schedules; surface trends, risks, and optimization opportunities to the VP of Marketing • Partner with product, growth, design, BD, legal, finance, and central marketing to keep launches on-brand and on time • Coordinate with the central Xsolla marketing team to align campaigns with brand standards and broader GTM strategy

🎯 Requirements

• 7–8 years of experience in marketing or GTM, with a proven track record of owning product launches and positioning end to end • Mastery of positioning, messaging, and narrative • Experience launching products across both B2B and B2C, and to multiple ICPs (developers, marketers, brand advertisers) • Strong cross-functional leadership in a matrixed organization • Excellent written communication skills • Comfort with Web3 and on-chain, identity and zero-party data, ad tech, and loyalty • Highly organized and self-directed; able to manage multiple concurrent launches • Collaborative team player comfortable interfacing with product, creative, growth, BD, and sales stakeholders • Experience in gaming or games-adjacent industries (preferred) • Background in ad tech, programmatic, or loyalty and rewards (preferred) • Web3, crypto, or identity and privacy marketing experience (preferred) • Experience standing up sales enablement for a new or newly formed sales team (preferred) • Background in B2B SaaS GTM strategy (preferred) • Successful completion of criminal history, employment, and education verification background checks

🏖️ Benefits

• 100% company-paid medical, dental, and vision plans • Unlimited Flexible Time Off • Personalized career roadmap for each employee • Professional development through training and educational opportunities