Director of Marketing Insights, Analytics, Strategy

Job not on LinkedIn

🔥 3 hours ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $104.5k - $170k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Aspen Skiing Company

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1948

🏨 Hospitality

🍽️ Food & Beverage

📣 Marketing

Hospitality • Food & Beverage • Marketing

Aspen Skiing Company is a leading recreational and hospitality company in Aspen, Colorado, offering a world-class skiing and snowboarding experience across four mountains: Aspen Highlands, Aspen Mountain, Buttermilk, and Snowmass. The company provides ski and snowboard lessons, rentals, lift tickets, and a variety of winter activities. It also offers lodging, dining, and retail services, emphasizing sustainability and cultural enrichment through programs like "Art in Unexpected Places. " Aspen Skiing Company focuses on delivering memorable experiences that rejuvenate the mind, body, and spirit while promoting a strong sense of community and environmental stewardship.

📋 Description

• Lead end-to-end marketing performance analysis and insights strategy across campaigns, channels, and initiatives for four Aspen One brands • Architect, define, own, and standardize analytics and insights frameworks, KPI structures, and success metrics • Translate complex data into insights and strategic recommendations for senior and executive stakeholders • Communicate insights and strategy recommendations to executive leadership regularly • Partner with Data and Digital Engineering teams on models for long consideration cycles, seasonality, and cross-brand guest journeys • Identify opportunities and recommend optimization of marketing spend, targeting, and channel mix • Support first-party data and unified guest identity initiatives through connected measurement frameworks • Translate marketing insights and KPI frameworks into quarterly, annual, and multi-year business planning • Build and own strategic planning models connecting performance trends, spend, and conversion assumptions to projected outcomes • Quantify gaps to target and required investment • Contribute to tactical planning, investment decisions, annual budgets, in-season budget cycles, and multi-year investment commitments • Serve as central point of contact for marketing performance evaluation and investment planning across the portfolio • Partner with Finance and Operations on budget allocation, cost tracking, and performance measurement • Design and lead recurring executive business reviews covering performance, risks, and investment priorities • Drive alignment across the decentralized, multi-brand organization • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in marketing, Business, Analytics, or a related field or equivalent experience in lieu of degree • 7 years of experience in marketing analytics, growth marketing, performance measurement, or a related field • Experience translating insights into long-range business planning and strategy • People or matrixed team leadership experience • Strong analytical capabilities across large, complex datasets spanning multiple business systems • Experience defining KPIs and building reporting frameworks across multiple marketing channels and brands • Experience translating performance and demand data into investment recommendations, business cases, and strategic plans for senior and executive stakeholders • Proficiency in SQL and Excel • Proficiency in Tableau and PowerPoint • Strong communication skills and experience delivering executive-level presentations • Experience in hospitality, travel, resort, retail, or another multi-brand consumer business with long booking or consideration cycles • Familiarity with data modeling methodologies for seasonal, multi-touchpoint guest journeys • Experience building investment or scenario models for multi-year budget and resource-allocation recommendations • Strong storytelling skills for complex analyses and executive audiences • Ability to operate effectively in ambiguous environments and build processes from the ground up • Ability to navigate centralized functions and autonomous business units • Experience contributing to annual and long-range business planning with Finance and executive leadership • Ability to stand, type, and sit at a desk/computer for most of the work shift • Ability to perform essential functions with or without reasonable accommodation

🏖️ Benefits

• Health, Dental and Vision Insurance Programs • Flexible Spending Account Programs • Life Insurance Programs • Paid Time Off Programs • Paid Leave Programs • 401(k) Savings Plan • Employee Ski Pass and Dependent Ski Passes • Other company perks • Eligibility for bonus