Director, Marketing – North America

Job not on LinkedIn

🔥 1 minute ago

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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👻 Ghost score 10%

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Thermo Fisher Scientific

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1956

🏥 Healthcare

📦 Logistics

🏭 Manufacturing

Healthcare • Logistics • Manufacturing

Thermo Fisher Scientific is the world leader in serving science, with annual revenue of more than $40 billion. Their mission is to enable customers to make the world healthier, cleaner, and safer by supporting life sciences research, solving complex analytical challenges, increasing laboratory productivity, and improving patient health through diagnostics and the development of life-changing therapies. With a global team, they offer innovative technologies and pharmaceutical services through brands such as Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon, and PPD.

📋 Description

• Lead the North America go-to-market strategy for Thermo Fisher Scientific’s ImmunoDiagnostics Division across Allergy and Autoimmunity portfolios • Shape the regional growth agenda and translate divisional strategy into integrated audience, portfolio and channel plans • Build and lead a high-performing organization of approximately 15 colleagues, including five direct reports • Align marketing functions around value propositions, audience journeys, channel strategies and conversion objectives • Identify growth opportunities and make portfolio and resource choices • Drive utilization, market share, revenue and margin growth • Build demand generation across payor, healthcare professional, laboratory, health-system and patient audiences • Own regional portfolio strategy, positioning, messaging, lifecycle priorities and launch readiness • Set the vision for digital and omnichannel customer experiences across web, search, social, content, marketing automation and customer journeys • Translate customer, key opinion leader and market insights into roadmaps, forecasts and portfolio decisions • Equip sales teams with content, tools, platforms, training and field support • Set strategy for congresses, trade shows, advocacy, public relations, influencer and thought-leadership programs • Establish marketing KPIs, closed-loop reporting, ROI frameworks and continuous-improvement initiatives using data, AI and automation • Own the regional marketing budget and forecast • Ensure marketing activities and communications meet regulatory, privacy, quality, cybersecurity and industry requirements • Partner with Sales, Global Marketing, Medical Affairs, Regulatory, Finance, Operations, Product Development, Analytics and strategic customers

🎯 Requirements

• Bachelor's degree in Marketing, Business, Life Sciences or a related field • Minimum 10 years of progressive marketing, commercial, sales or strategy experience in diagnostics, medical devices, life sciences or another regulated healthcare market • At least 5 years in a senior marketing or commercial leadership role • Record of building, coaching and leading high-performing teams • Success translating strategy into demand generation, market development, commercialization and sustainable revenue growth • Strong understanding of the North American diagnostics ecosystem • Experience leading a multi-disciplinary organization spanning product marketing, marketing operations and events, digital experience and creative, market development, and customer success • Command of segmentation, targeting and positioning, portfolio and brand strategy across digital, content, events, sales enablement and customer-experience channels • Strong financial and analytical acumen, including annual planning, budget ownership, forecasting, KPI design, marketing ROI and funnel management • Ability to use data, AI, automation and process improvement responsibly • Ability to influence in a matrixed, multinational organization and align senior stakeholders • Excellent executive communication, judgment, change leadership and decision-making skills • Scientific and product acumen, including clinical or health-economic evidence, guidelines, reimbursement and market-access strategies • Customer-first orientation, strong business acumen and willingness to engage directly with customers, key opinion leaders and field teams • Ability to travel significantly within North America and internationally, approximately 30% • Agency-management and digital-strategy experience strongly preferred

🏖️ Benefits

• Fully remote work arrangement • Full-time employment