Director of Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BICO

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🧬 Biotechnology

🔧 Hardware

☁️ SaaS

Biotechnology • Hardware • SaaS

BICO is a global life-science technology company that provides lab automation instruments, software, and biomaterials for research and development. Its portfolio includes automated workstations, lab automation software (notably the Green Button Go Suite), liquid-handling and single-cell dispensing technologies, 3D bioprinters and 3D cell-culture products, imaging solutions, and mixing/dispensing tools used across drug discovery, genomics, cell line development, tissue engineering and other life-science applications. BICO reports tens of thousands of instruments in the field and thousands of customer publications and positions itself as a provider of standalone and end-to-end lab automation solutions for pharmaceutical, biotech and academic labs.

📋 Description

• Lead, coach, and develop the Business Unit marketing team across CYTENA and DISPENDIX • Develop and execute the annual marketing strategy, business plans, and budget aligned with commercial growth objectives • Drive demand generation through integrated marketing campaigns, digital marketing programs, scientific events, webinars, content marketing, and customer advocacy initiatives • Define product positioning, messaging, value propositions, and go-to-market strategies with Product Management and Sales • Lead commercial marketing support for new product introductions and product launches • Partner with Sales leadership to improve lead generation, lead conversion, customer engagement, and pipeline development • Develop and implement sales enablement programs, tools, and content to support revenue growth • Monitor, analyze, and optimize marketing performance through KPIs, pipeline metrics, campaign analytics, and ROI measurement • Use customer insights, market intelligence, and competitive analysis to inform marketing strategy and investment decisions • Collaborate with Corporate Marketing, CRM, Digital Marketing, Web, and Creative teams to ensure effective execution and brand consistency • Build relationships across Sales, Product Management, Service, Applications, and Leadership teams • Represent Marketing in cross-functional and global business initiatives

🎯 Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field; an advanced degree is a plus • 8+ years of progressive marketing experience, including leadership responsibility • Experience preferably within life sciences, biotechnology, laboratory instrumentation, medical technology, or a related B2B technology sector • Demonstrated success leading and developing marketing teams in a dynamic, growth-oriented environment • Strong experience in demand generation, product marketing, commercial marketing, go-to-market planning, and sales enablement • Proven ability to develop and execute strategic marketing plans that drive measurable business results • Strong understanding of digital marketing, marketing automation, CRM systems, content strategy, events, and customer engagement programs • Ability to translate complex scientific and technical concepts into compelling customer-focused messaging • Excellent analytical, organizational, and project management skills • Strong communication, presentation, and stakeholder management capabilities • Experience working effectively in cross-functional and global organizations • Professional fluency in English required • Willingness to travel domestically and internationally as needed

🏖️ Benefits

• Flexible working model • Agile start-up culture with flat organizational structure and cross-functional teams • Team events and team-building activities • Equal opportunity, collaborative, and supportive workplace • Opportunity to contribute to medical innovation and development of new medicines and treatments