Director of Marketing

Job not on LinkedIn

🔥 4 minutes ago

🦌 Connecticut, Florida, +21 more states – Remote

🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

💵 $90k - $100k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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Youth Enrichment Brands

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

📚 Education

⚽ Sports

👥 B2C

Education • Sports • B2C

Youth Enrichment Brands is a franchising platform and operator that connects and supports a network of child-focused companies delivering youth camps, classes, music education, swim schools, and sports leagues. The company partners with franchisees, coaches, and instructors to scale programs in sports, academics, and the arts, aiming to help children discover and develop lifelong passions across communities worldwide through brands like i9 Sports, School of Rock, SafeSplash, and US Sports Camps.

📋 Description

• Own and evolve the i9 Sports brand voice, positioning, and messaging framework • Ensure brand consistency across web, email, paid media, social, and franchise communications • Lead scalable, adoptable brand updates and rollout plans • Approve brand messaging and system-wide communications • Oversee franchise-facing communications, including the weekly Between the Goal Post newsletter • Guide content strategy across blogs, newsletters, social media, and campaigns • Partner with CRM and Digital teams on lifecycle communications in HubSpot • Develop and manage an annual strategic communications and marketing calendar • Leverage AI and emerging tools to improve content efficiency and performance • Provide strategic oversight of digital properties, website content, and SEO/AEO strategy • Partner with Digital/IT and agencies on UX, consumer journeys, and website optimization • Lead sport- and program-specific brand storytelling • Direct photo, video, creative strategy, vendor management, and creative direction • Oversee on-field branding, merchandise/apparel, physical brand touchpoints, and Canva platform strategy • Lead PR, earned media, thought leadership, executive visibility, speaking opportunities, and strategic storytelling • Identify and activate strategic brand partnerships • Lead national campaigns and brand platforms, including Gains for the Girls • Align partnerships, influencers, PR, and campaigns into an integrated annual strategy • Translate national marketing strategies to local franchise execution • Support the Local Marketing Playbook, PPC Match Back Program, and CRM initiatives • Partner with Franchise Development on franchise sales positioning, messaging, content, creative assets, and storytelling • Bridge Marketing, IT, Operations, and YEB shared services • Align Franchise Manager, HubSpot, websites, paid media, and analytics tools • Lead cross-functional initiatives with ownership, timelines, and accountability • Identify risks, escalate issues, and ensure execution discipline • Provide direction, expectations, and accountability within the marketing team

🎯 Requirements

• 7–10+ years of experience in brand, marketing communications, or integrated marketing roles • Experience within franchise, multi-unit, or distributed systems strongly preferred • Proven ability to operate strategically while staying close to execution • Strong leadership in brand positioning, messaging, and content strategy • Deep experience with CRM and marketing automation; HubSpot preferred • Excellent writing, editing, and storytelling skills • Analytical, results-oriented mindset tied to business outcomes • Proficiency with HubSpot, WordPress, Canva, social platforms, and Google Business • Highly collaborative, organized, and adaptable • Passion for youth development, sports, and mission-driven brands