Head of Marketing

🕒 September 18

🎸 Tennessee – Remote

🎸 Tennessee – Remote

💵 $160k - $175k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 21%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 57 days.
• Jobs at this company usually fill in 36 days.
• Reposted once.

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Hi Rasmus

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

⚕️ Healthcare Insurance

📚 Education

💰 Seed Round on 2020-06

Healthcare • Healthcare Insurance • Education

Hi Rasmus is a company dedicated to improving behavioral therapy services for children with autism. They offer a robust and intuitive ABA (Applied Behavior Analysis) platform aimed at maximizing clinical and ethical standards in therapy. The platform is user-friendly for behavioral analysts, technicians, teachers, and parents, and includes features like flexible data collection and session supervision tools. Hi Rasmus collaborates with global experts to enhance their systems, focusing on evidence-based services to help children with autism grow and achieve their dreams. Their mission is to deliver the highest quality services to 1 million children with autism by 2026.

📋 Description

• Own the Hi Rasmus brand, narrative, positioning, and voice • Translate the mission, product differentiation, customer impact, and clinical vision into compelling market stories • Ensure consistency across website, campaigns, events, press, social, sales materials, video, and executive communications • Build a market narrative around Hi Rasmus and the autism care technology landscape • Build a marketing strategy connected to company growth and revenue goals • Partner with Sales and RevOps on measurable pipeline-generation programs • Build and scale enterprise-focused account-based marketing strategies • Develop integrated paid, organic, content, events, partnerships, outbound, and community campaigns • Establish attribution, funnel metrics, and reporting connecting marketing investment to commercial outcomes • Partner with Product, Clinical, Research, Sales, and Customer Success on go-to-market strategies • Establish positioning and messaging for the platform, products, and emerging AI capabilities • Develop buyer personas, competitive intelligence, sales enablement, and customer proof points • Build a content engine and differentiated thought leadership on autism care technology, clinical impact, AI, outcomes, access, and future care delivery • Own corporate communications and public relations strategy • Lead company announcements, partnerships, funding communications, product launches, and media opportunities • Develop relationships with media, analysts, industry organizations, and external partners • Build community, advocacy, referral, ambassador, customer-marketing, event, and conference programs • Lead and develop the marketing team; set ownership, accountability, priorities, and performance expectations • Evolve internal talent, agencies, contractors, and technology capabilities • Own the marketing budget and make disciplined investment decisions • Establish a differentiated brand and category narrative, measurable Sales partnership, repeatable ABM and demand-generation engine, GTM launch process, content strategy, marketing metrics, and scalable marketing organization

🎯 Requirements

• 10+ years of progressive B2B SaaS marketing experience • Prior experience serving as a Head of Marketing, VP of Marketing, CMO, or equivalent leader with end-to-end accountability for the marketing function • Recent in-house operating experience within a growth-stage B2B SaaS company • Experience helping a company navigate meaningful growth, ideally through some portion of the approximately 10-50M+ ARR range • Direct ownership of marketing-sourced or marketing-influenced pipeline and revenue targets • Demonstrated experience building enterprise account-based marketing around named accounts, buying committees, Sales partnership, and measurable opportunity progression • Experience selling complex products through multi-stakeholder, longer-cycle B2B buying processes • Experience leading and developing a multidisciplinary internal team while managing agencies, contractors, technology, and a meaningful budget • Evidence of operating as a hands-on leader in a lean environment • Strong brand, product marketing, creative, communications, and executive-partnership judgment • Willingness and ability to travel regularly within the United States • Healthcare, behavioral health, autism care, education, clinical SaaS, or another high-trust, mission-driven market experience is valuable but not required • Experience planning and executing high-impact industry events is valuable but not required • Experience marketing AI-enabled products is valuable but not required • Flexible availability within North American time zones

🏖️ Benefits

• 100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost) • Employer Sponsored Short-Term Disability Coverage • Employer Sponsored Life Insurance • Optional group benefits: AD&D, long-term disability • Participation in a 401k plan through Empower • Professional development opportunities • Room for growth within the company • Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays • All Parents/Caregivers: 6 weeks fully paid parental leave • Birthing Parents: Up to 14 weeks paid parental leave • Fully remote and flexible work environment • Opportunity to make a meaningful impact in the Autism healthcare space

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