Head of Marketing

Job not on LinkedIn

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $160k - $175k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 7%

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Logo of Hi Rasmus

Hi Rasmus

11 - 50 employees

🏥 Healthcare

⚕️ Healthcare Insurance

📚 Education

💰 Seed Round on 2020-06

Healthcare • Healthcare Insurance • Education

Hi Rasmus is a company dedicated to improving behavioral therapy services for children with autism. They offer a robust and intuitive ABA (Applied Behavior Analysis) platform aimed at maximizing clinical and ethical standards in therapy. The platform is user-friendly for behavioral analysts, technicians, teachers, and parents, and includes features like flexible data collection and session supervision tools. Hi Rasmus collaborates with global experts to enhance their systems, focusing on evidence-based services to help children with autism grow and achieve their dreams. Their mission is to deliver the highest quality services to 1 million children with autism by 2026.

📋 Description

• Own and evolve the Hi Rasmus brand, narrative, positioning, and voice • Translate the mission, product differentiation, customer impact, and clinical vision into compelling market stories • Ensure consistency and quality across website, campaigns, events, press, social, sales materials, video, and executive communications • Build a clear market narrative around Hi Rasmus and the autism care technology landscape • Build a marketing strategy connected to company growth and revenue goals • Partner with Sales and RevOps on measurable pipeline-generation programs • Build and scale enterprise-focused account-based marketing strategies • Develop integrated paid, organic, content, event, partnership, outbound, and community campaigns • Establish attribution, funnel metrics, and reporting connecting marketing investment to commercial outcomes • Partner with Product, Clinical, Research, Sales, and Customer Success on go-to-market strategies and product launches • Establish positioning and messaging for the platform, products, and emerging AI capabilities • Develop buyer personas, competitive intelligence, sales enablement, and customer proof points • Build a content and thought-leadership engine covering autism care technology, clinical impact, AI, outcomes, access, and care delivery • Own corporate communications and public relations strategy • Lead company announcements, partnerships, funding communications, product launches, and media opportunities • Build community, advocacy, referral, ambassador, customer-marketing, event, and conference programs • Lead and develop the marketing team, including ownership of priorities, accountability, performance expectations, staffing mix, and team growth • Own the marketing budget and make disciplined investment decisions • Establish a differentiated brand and category narrative, measurable Sales partnership, repeatable ABM and demand-generation engine, GTM process, marketing metrics, and scalable marketing organization

🎯 Requirements

• 8+ years of progressive B2B SaaS marketing experience, including meaningful leadership responsibility • Experience helping scale a growth-stage SaaS company • Strong experience marketing to enterprise buyers, in addition to SMB • Demonstrated success building marketing programs that generate measurable pipeline and revenue • Experience with ABM, demand generation, product marketing, content, brand, and GTM • Experience leading teams and developing strong marketers • Exceptional written and verbal communication skills • Strong visual and creative judgment, even if you are not a designer yourself • Experience managing executive communications, PR, or significant company announcements • Ability to move fluidly between high-level strategy and detailed execution • Comfort operating in a fast-moving environment where the organization is still building processes as it scales • Experience in healthcare, behavioral health, autism care, education, clinical SaaS, or another mission-driven industry is valuable but not required • Flexible working within North American time zones

🏖️ Benefits

• 100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost) • Employer Sponsored Short-Term Disability Coverage • Employer Sponsored Life Insurance • Optional group benefits: AD&D, long-term disability • Participation in a 401k plan through Empower • Professional development opportunities • Room for growth within the company • Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility • All Parents/Caregivers: 6 weeks fully paid parental leave • Birthing Parents: Up to 14 weeks paid parental leave • Fully remote and flexible work environment—work from wherever feels right! • Opportunity to make a meaningful impact in the Autism healthcare space

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