Director of Marketing Operations

Job not on LinkedIn

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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OPSWAT

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2002

🔒 Cybersecurity

🏢 Enterprise

☁️ SaaS

💰 $125M Private Equity Round on 2021-03

Cybersecurity • Enterprise • SaaS

OPSWAT is a cybersecurity company specializing in comprehensive IT and OT defense solutions. With over 20 years of innovation, OPSWAT provides advanced threat prevention through its MetaDefender Platform, which integrates a multitude of security technologies aimed at protecting critical infrastructures globally. The platform includes solutions for file security, email security, malware analysis, and more, targeting both public and private sector organizations. OPSWAT emphasizes its commitment to securing both traditional IT environments and operational technology (OT) networks, ensuring robust defense mechanisms against a wide array of cybersecurity threats. Trusted by over 1,700 customers worldwide, OPSWAT is a leader in the cybersecurity industry, known for its partnerships and certifications, as well as its comprehensive support and training services.

📋 Description

• Own HubSpot architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, reporting, and emerging agent capabilities • Manage and optimize integrations across HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.io, and SugarCRM • Lead routing, scoring, lifecycle nurtures, campaign execution, and operational data flow • Own martech budget, vendor relationships, renewals, and build-versus-buy-versus-automate decisions • Partner with the AI engineer to design and ship integrations, data pipelines, enrichment and research automations, and agent-assisted workflows • Define problems, scope solutions, set success criteria, prioritize engineering work, and own requirements, testing, rollout, adoption, and documentation • Set quality standards and governance for AI-assisted output and marketing data handling • Monitor platform health, establish alerting, resolve issues, and manage documentation, enablement, change management, and release cadences • Serve as subject matter expert across Marketing, Sales, Operations, and IT and translate business requirements into technical configurations • Maintain marketing data integrity and GDPR/CAN-SPAM compliance • Own the lead lifecycle from capture through enrichment, deduplication, scoring, routing, SLA monitoring, SDR handoff, and opportunity creation • Analyze lead follow-up, SLA adherence, pipeline conversion, and disposition trends; provide recommendations • Partner with SDR and Sales Operations leadership to improve lead flow, ABM prioritization, and handoff quality • Build nurture programs, run funnel growth experiments, analyze campaign and funnel performance, and deliver recurring insights • Build dashboards and reporting on marketing revenue impact and maintain a single source of truth across HubSpot and SugarCRM • Design automation and orchestration workflows, evaluate AI features, eliminate manual tasks, and lead AI adoption through working sessions and playbooks • Report directly to the CMO and partner with Revenue Marketing, SDR leadership, and Sales Operations

🎯 Requirements

• 7–10+ years of B2B marketing operations experience, ideally in cybersecurity, SaaS, or enterprise technology • Deep HubSpot administration expertise, including complex workflows, API integrations, lifecycle architecture, scoring models, and reporting • Proven experience with sales engagement platforms, such as SalesLoft or Outreach, and CRM systems • Hands-on experience with ABM and intent platforms • Experience with data enrichment and prospecting tools such as ZoomInfo or equivalent • Experience with webinar and virtual event platforms integrated into marketing workflows • Track record of implementing automation and process optimization • Experience running growth experiments with documented outcomes • Strong analytical foundation and ability to build dashboards independently • Ability to design workflows connecting data, tools, and teams • Cross-functional experience bridging marketing and sales • Comfort with LLMs, automation platforms, and AI-powered analytics • Technical understanding of APIs, data structures, and integration logic • Ability to turn business problems into clear, buildable specifications and own adoption • Excellent project management and organizational skills • Clear and concise communication, including presenting data-driven insights to senior stakeholders • Understanding of data privacy and compliance requirements, including GDPR and CAN-SPAM • HubSpot certifications, SalesLoft, 6sense, SugarCRM, scripting, SQL, and production AI-driven systems are stated as pluses, preferred, accepted, or bonuses rather than requirements

🏖️ Benefits

• Direct impact and visibility into pipeline and board-level metrics • Dedicated AI engineer to build with • AI-first environment • Equal employment opportunity environment • Diversity and commitment to nondiscrimination