Chief Marketing Officer – CMO

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150k - $250k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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CEO Life Corp

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

CEO Life Corp is a private leadership community for CEOs and founders that convenes curated, in-person chapters across major cities to foster deep peer connection, shared learning, and purposeful giving. The organization emphasizes trust and presence over display, with a membership model built around recurring gatherings, a Founding 20 model for new chapters, and a focus on long-term relationship and leadership development. CEO Life supports executives through curated experiences, local and national networks, and opportunities to contribute beyond their companies.

📋 Description

• Own CEO Life's chapter-level marketing strategy and the Road to 20 operating system • Develop individualized marketing plans for every chapter based on market, demographics, membership profile, maturity, historical performance and acquisition channels • Build a predictable acquisition engine generating approximately 6–10 qualified appointments per business day per chapter • Oversee paid acquisition across Meta, Instagram, LinkedIn and emerging channels • Own campaign architecture, audiences, targeting, creative, offers, messaging, retargeting, budgets, testing and optimization • Design and continuously improve the prospective-member funnel from advertising through interview • Develop landing pages, application flows, lead nurturing, SMS/email sequences, appointment reminders and retargeting campaigns • Establish creative strategy and oversee ad concepts, copy, video concepts, social creative, landing-page copy, email/SMS copy and campaign positioning • Build, train, manage and develop a team of Marketing Managers • Establish SOPs, playbooks, dashboards, KPIs, reporting, QA standards, campaign templates, testing protocols and performance reviews • Create communication and reporting structures for Corporate Marketing, Marketing Managers and Chapter Partners • Diagnose underperforming chapters, communicate solutions and lead corrective action • Build a centralized command center for chapter marketing performance • Develop dashboards and scorecards tracking spend, leads, appointments, show rates, conversion, members, CAC, revenue and ROI • Use data to make rapid decisions and scale winning campaigns across markets • Deliver the primary KPI of 20 new members per month per chapter, with supporting appointment, CAC, budget and performance targets

🎯 Requirements

• Significant experience building and scaling performance-driven customer acquisition systems • Deep understanding of paid media, funnels, creative, copy, CRM, automation, analytics and sales conversion • Demonstrated experience managing significant advertising budgets and multiple simultaneous markets or business units • Ability to evaluate performance deeply enough to challenge agencies, media buyers, copywriters or Marketing Managers • Experience marketing to CEOs, entrepreneurs, executives, affluent consumers, professional services, memberships, franchises, multi-location businesses or high-ticket products/services is highly valuable • Highly analytical, extremely organized and decisive • Comfortable with accountability and leading a rapidly growing team • Able to operate effectively in a startup/fast-paced environment • No specific educational credential stated