Manager, Marketing Operations

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $109k - $184k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

🍽️ Food & Beverage

🏨 Hospitality

📣 Marketing

Food & Beverage • Hospitality • Marketing

Yelp is a platform that connects people with great local businesses, allowing users to write and share reviews of a variety of services including restaurants, boutiques, salons, dentists, mechanics, plumbers, and more. With approximately 155 million cumulative reviews contributed by users, Yelp enhances the consumer experience by bringing traditional word-of-mouth recommendations online.

📋 Description

• Lead and develop a Marketing Operations team responsible for campaign enablement, marketing automation, QA, deliverability, troubleshooting, MarTech operations, workflow improvement, and select marketing web operations work • Manage planning, prioritization, and execution across a three-month-plus horizon, tying campaign and operational backlog to business priorities, lifecycle goals, stakeholder needs, and measurable outcomes • Oversee end-to-end campaign operations, including intake, scoping, sprint planning, requirements gathering, timeline management, QA readiness, launch coordination, post-launch issue resolution, and performance feedback loops • Partner with Marketing Technology, Product, Engineering, Analytics, Lifecycle Marketing, Creative, and Campaign Operations to maintain scalable, reliable, and AI-enabled MarTech infrastructure • Support requirements for automation, personalization, audience segmentation, data flows, integrations, reporting, and operational workflows • Own platform health, deliverability, and issue resolution processes; monitor marketing platforms, privacy policies, device operating systems, AI-driven filtering, and industry best practices • Lead root cause analysis and coordinate rapid resolution of platform, campaign, data, deliverability, or tracking issues • Coordinate marketing web operations, including landing page updates, CMS workflows, deployment readiness, tagging and tracking, accessibility, performance monitoring, launch QA, and troubleshooting • Drive continuous improvement through AI, automation, experimentation, and scalable workflows to reduce manual work, improve campaign quality, strengthen analytics, and increase productivity while maintaining accuracy, compliance, and operational control

🎯 Requirements

• Several years of experience in marketing operations, revenue operations, marketing automation/technology, web operations, or a related function • Experience managing or formally leading team members, including coaching, prioritizing work, providing feedback, supporting development, and creating a positive, accountable team environment • Hands-on experience with marketing automation platforms such as Braze, SFMC, Marketo, or similar systems • Understanding of campaign logic, audience segmentation, personalization, QA, deliverability, reporting, and data-driven campaign execution • Comfort with MarTech infrastructure and technical operations, including automation, data flows, integrations, reporting requirements, platform troubleshooting, UAT coordination, and working with Product, Engineering, Analytics, or Marketing Technology partners • Strong project management and communication skills, including requirements gathering, timeline management, stakeholder alignment, risk mitigation, escalation management, and translating technical concepts into clear business language • Practical familiarity with AI, automation, experimentation frameworks, or advanced analytics • Experience designing or rolling out AI-powered workflows, automation playbooks, campaign QA tools, intake automation, experimentation workflows, web QA processes, or reporting systems • Working knowledge of marketing web operations, including CMS workflows, landing page QA, tracking implementation, Google Tag Manager, Google Analytics, conversion pixels, UTM governance, accessibility considerations, Core Web Vitals, or collaboration with technical teams on web releases • Nice to have: experience with SQL, structured data, campaign data models, APIs, integrations, or data pipelines • Nice to have: experience with enterprise CMS platforms or website management tools such as WordPress, Drupal, Adobe Experience Manager, Contentful, Webflow, or similar platforms • Nice to have: familiarity with HTML, CSS, JavaScript, redirects, metadata, page templates, or structured content • Nice to have: experience developing channel analytics frameworks, deliverability benchmarks, operational scorecards, web performance dashboards, or reporting for campaign optimization and prioritization

🏖️ Benefits

• Full medical, vision, and dental effective the first day • 15 days PTO, increasing with 2+ years of tenure • 12 paid holidays • One floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan • Bonus may be offered • Reasonable accommodations for individuals with disabilities in the job application process