Senior Growth Marketing Manager, Consumer

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $126k - $216k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

🍽️ Food & Beverage

🏨 Hospitality

📣 Marketing

Food & Beverage • Hospitality • Marketing

Yelp is a platform that connects people with great local businesses, allowing users to write and share reviews of a variety of services including restaurants, boutiques, salons, dentists, mechanics, plumbers, and more. With approximately 155 million cumulative reviews contributed by users, Yelp enhances the consumer experience by bringing traditional word-of-mouth recommendations online.

📋 Description

• Lead consumer engagement and growth strategy for existing users across Services and Restaurants, Food & Nightlife verticals • Build awareness and consideration of Yelp for home and local services • Own the campaign calendar across email, push, and in-product channels • Experiment with messaging, creative, and targeting to drive engagement and conversion • Drive Services awareness through paid and organic social across Instagram, TikTok, YouTube, Facebook, Pinterest, and Reddit • Partner with Social and Paid Media teams to develop channel-native content and campaigns • Lead creative vision and development of scalable, reusable creative systems • Track cultural trends and create timely, on-brand campaigns • Turn Yelp user-generated content, including reviews, photos, videos, and community voices, into marketing • Partner with Product and Product Marketing on launches, brand positioning, and personalized discovery experiences • Lead development, execution, measurement, and optimization of growth experiments using A/B testing, creative testing, segmentation, and analytics • Use AI and emerging technologies to improve consumer insights, creative development, marketing workflows, and campaign effectiveness • Collaborate with Creative, Social, Paid Media, Product Marketing, Marketing Operations and Technology, Growth Science, Product, and Engineering

🎯 Requirements

• 7-10 years of experience in growth or lifecycle marketing focused on engagement among existing users, plus awareness and consideration experience • Experience building and scaling growth campaigns across owned channels such as email, push, and in-product placements • Hands-on experience with marketing platforms such as Braze for campaign execution and audience segmentation • Hands-on experience with paid and organic social marketing, channel-native content strategy, creator or UGC-driven creative, and platform best practices • Strong creative eye and experience leading creative development from brief to launch • Deep understanding of internet culture, social trends, and consumer behavior • Experience integrating user-generated content and community voices into marketing campaigns • Strong analytical skills, campaign performance analysis, and continuous optimization • Organizational, project management, cross-functional collaboration, prioritization, and independent work skills • Strong communication and storytelling skills for executive audiences • Curiosity and enthusiasm for applying AI in growth marketing and creative development • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience • Ability to self-generate high-quality creative using design or AI tools • Hands-on experience applying AI solutions in growth marketing workflows • Experience in a two-sided marketplace, consumer tech, or local services category

🏖️ Benefits

• Full medical, vision, and dental effective the first day • 15 days PTO, increasing with 2+ years of tenure • 12 paid holidays plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan • Bonus may be offered

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