Senior Manager, ABM – Integrated Campaigns

🔥 1 hour ago

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Zafran Security

WebsiteLinkedInAll Job Openings

51 - 200 employees

🔐 Security

Security

Zafran Security is a company focused on security. The only information provided is website stylesheet/CSS content and no explicit product, service, or sector details. Based on the company name, it likely operates in the security space (e. g. , physical security, cybersecurity, or security consulting), but the specific focus cannot be determined from the available data. Because the evidence is limited, this description remains conservative and recommends clarifying materials (website copy, product pages, or company overview) to refine categorization.

📋 Description

• Own ABM from the ground up: 1:1 programs for your most strategic targets, 1:few cluster plays for high-potential segments, and scaled 1:many motions where volume matters. • Work shoulder-to-shoulder with Sales and Sales Ops to define which accounts matter most, how they're tiered, and what a coordinated go-after looks like. • Map buying groups, identify the stakeholders who matter, and build engagement sequences that speak to each of them differently. • Turn account intelligence (intent signals, firmographic data, behavioral triggers) into personalization campaigns. • Build vertical-specific ABM plays for high-priority industries like Financial Services, Healthcare, Manufacturing, etc where buying dynamics, compliance mandates, and threat profiles differ materially. • Build reusable ABM playbooks and campaign blueprints to scale the programs. • Measure what moves: account penetration, pipeline influence, deal velocity, expansion signals. • Own the full campaign calendar including, planning infrastructure, cross-functional briefs, timelines, and keeping everyone on the same page. • Build campaign strategies from the segment up: who we're going after, why now, what message, which channels, what we need to see to call it working. • Connect every campaign back to an ABM motion or sales play so the buyer experience feels cohesive, not random. • Spot whitespace. If there's a segment or vertical we should be in but aren't, you'll find it and make the case. • Build and launch campaigns yourself in HubSpot: workflows, nurture journeys, landing pages, email sequences, the whole thing. • Run paid media, retargeting, social, content syndication, webinars, and event programs in a coordinated way, not in silos. • A/B test constantly. Iterate weekly. Don't wait for the quarterly review to fix what isn't working. • Keep your finger on the analytics, dashboards, intent data, pipeline reports and translate what you see into clear recommendations for leadership. • Partner with Sales Enablement on the materials and outreach sequences that sit alongside your campaigns. • Own budget allocation, vendor, contractors and channels with a clear ROI lens.

🎯 Requirements

• 6–8 years in B2B marketing with a serious track record in ABM and integrated campaign leadership. • Prior experience in a cybersecurity company or marketing to security and IT buyers is a plus. • Experience running executive engagement programs targeting CISOs: roundtables, private dinners, advisory boards, or EBC programs • Deep understanding of enterprise security buying groups, including CISO, VP Security, Security Architect, IT Director, and Procurement personas and the complex, compliance-driven evaluation cycles common in cybersecurity procurement. • Proficiency in Salesforce, HubSpot and major ABM platforms. You've built campaigns in them, not just reported from them. • Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, building dashboards, defining metrics, and making decisions based on data. • Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined. • Ability to travel up <10% as business needs require

🏖️ Benefits

• flexible PTO • health insurance plans (medical, dental, vision) • monthly stipend for phone and internet • 401k • flexible spending account • home office stipend