Senior Manager, Performance Marketing

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Zapier

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

☁️ SaaS

⚡ Productivity

🤝 B2B

💰 Secondary Market on 2021-04

SaaS • Productivity • B2B

Zapier is a leading automation platform that enables users to connect and automate workflows across more than 7,000 applications. Known for its no-code approach, Zapier empowers individuals and teams to streamline tasks by creating automated processes called "Zaps," which link triggers and actions between different apps. The platform is trusted by millions of users globally, including 87% of Forbes Cloud 100 companies, offering solutions that enhance productivity and efficiency in various business functions.

📋 Description

• Define and own the ABM strategy for enterprise targets, including account segmentation, journey mapping, campaign plans, and paid ads strategy. • Design and lead the team structure and operating model for ABM and paid. • Collaborate with Demand Gen, Sales, Sales Engineering, Customer Success, and Product teams to align on account selection, goals, and engagement cadences. • Set the strategy and success metrics for ABM and paid, empowering the team to make campaign, budget, and channel decisions. • Partner with Sales, RevOps, and Demand Gen leadership to co-define the enterprise pipeline strategy. • Build and maintain strong working relationships with Sales leadership and reps for alignment on account selection and engagement plans. • Optimize paid media agency relationships, ensuring execution aligns with pipeline objectives.

🎯 Requirements

• 6+ years of experience in ABM, enterprise demand-generation marketing, performance marketing, or an equivalent field. • Comfortable working with Sales, RevOps, Demand Gen, and creative/agency partners. • Executed multi-touch ABM campaigns (email, ads, events, personalized outreach, direct mail, etc.) with a focus on measurable outcomes. • Understanding of account-level metrics (engagement, pipeline, conversion) and ability to iterate campaigns based on data. • Hands-on experience managing large-scale paid advertising budgets and agency relationships across both self-serve and enterprise motions. • AI-forward mindset with active usage of AI tools (LLMs, automation platforms, AI-powered analytics).

🏖️ Benefits

• Offers Equity • Offers Bonus